This Week in Copiers Five Years Ago
First Week of April 2018
Real Copier Sales
Differentiating the price buyer from the value buyer was a conversation I had last week with one of our VIP/Premium Print4Pay Hotel members.
I'll start with why I found this to be an important topic. If you follow or are connecting with many of the sales soothsayers on Linkedin most of them are missing the point when it comes to selling. Note I did not mention sales but "selling" which is the act of closing the deal. you can read more here