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A fun survival book I've written for prospective customers eying me through the web! Thoughts and opinions welcome.

http://www.copierdirect.ca/the...h-a-copier-salesman/

PS. If my posts are considered "spamming," please let me know ahead of time! I love these forums and have gained some valuable advice from them that are helping my cold calls and sales.
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If I am interpreting your web site properly. My observations are as follows:

#1 You have been in the business 2-3 years. Just long enough to think you know how it works.
#2 You are unemployed and trying to broker copiers.
#3 Don't have your name anywhere on the site. Hmmmm?
#4 Spend way to much time writing books and not enough time selling.

On a positive note: If you were to personalize your site (kind of like a real estate broker) it would have greater impact. Along with listing your personal references, brands represented etc..

Good Selling.
Last edited by Yoda
quote:
Originally posted by Czech:
Yoda:

Way off on everything except #3! Smile Thanks for the comments I will keep them in mind.

How could I better personalize the site?


Ok
#1 3.5 years
#2 Still employed but don't want your current employer to know you want to broker copiers or just sell"knowledge" or just make margin on consulting.
#4 I'll stick with that.

I believe I said. Your name, references, brands represented. Add to that certifications you have A+, CDIA etc... plus specialty verticals you are expert at such as legal, medical and so on.

Good Selling.
quote:
Originally posted by fisher:
Title should be tips for meeting with a stereotypical copier salesman or a failing copier salesman.

By the way, the guy with the canned testimonials at his fingertips is probably the guy to run away from. Testimonials from cousin Vinnie don't count.


Absolutely right when a customer asks for references I ask do you want the good ones or bad ones? BTW: do you think I would give you anything but good ones so why ask? LOL
quote:
Ok
#1 3.5 years
#2 Still employed but don't want your current employer to know you want to broker copiers or just sell"knowledge" or just make margin on consulting.
#4 I'll stick with that.

I believe I said. Your name, references, brands represented. Add to that certifications you have A+, CDIA etc... plus specialty verticals you are expert at such as legal, medical and so on.

Unfortunately for company reasons I have to stay anonymous. (Stupid rules, I know..) I love the suggestion of certifications and vertical expertise. I will add that to my portfolio. However, the site is still in its infancy and I am leaning more towards an "Online Resource Centre" for copiers and MFPs rather than an actual sales site.

Everything I've learned from internet marketing has taught me that giving value is more important than direct selling.

Value = Web traffic = Organic search results in Google = More web traffic = Leads
[/QUOTE]
Unfortunately for company reasons I have to stay anonymous. (Stupid rules, I know..) ... I am leaning more towards an "Online Resource Centre" for copiers and MFPs rather than an actual sales site.

Everything I've learned from internet marketing has taught me that giving value is more important than direct selling.
[/QUOTE]

Dang I'm good nailed it!

Last possibility #5 research project for College. LOL!
quote:
Originally posted by yeti:
Its a good thing that I don't know anybody who sells "Copiers" anymore.

More than a "Box"


I'm sorry can not agree less. Still is, or MFR would offer their own "solutions" with the box. Still a box business those of you that deny it are losing deals. Customers don't really care about solutions YET. Key word YET. When they become easy and free like on an Iphone then it will matter. My kids don't have a single "pay for" solutions on their I phones and many that probably shouldnt be there. Sorry for the contradiction.

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