Chat with David Clearman with Muratec AMERICA "What's Hot With Color Labels" I missed the first three minutes, but overall a great session.
I'm a huge fan of color label presses and that's because it's about putting ink on paper and it's so simple. Heck we've been putting ink (toner) on paper for the last forty years. Yes, there are some nuances with different substrates and laminates but it still comes down to putting ink on paper.
If you can sell digital color presses you can sell digital color label presses with a heck of a lot more GP for each device. The market potential is enormous especially since many states are now legalizing the use of weed.
Consider This Your Invite
David Clearman (Director of Marketing and PLS Sales at Muratec America) and I will be hosting and informal ZOOM chat on May 3rd at 4PM Est. Our talk track will be "What's Hot With Color Labels". Our chat should be about 30 minutes and we'll open up the mic for the last 15 minutes for everyone.
In addition David will raffle off a bottle of his famous bourbon for one lucky attendee. If you've been curious about digital color labels presses or you may think color labels presses offer a viable way to capture more dough and vast amounts of clicks then by all means tune in for our chat!
We're asking that everyone hit the RSVP button here (that's how we're keeping track of attendees). In addition once you hit the link you will see the ZOOM meeting link.
Over the last few years I've blogged about the importance for dealers to diversify to other avenues of print. Especially if they want to stay in the "break and fix" model for servicing and selling devices that print. One of those opportunities is color label printing.
The list of the types of color labels is enormous. Bumper stickers, political stickers, custom groceries, branding, safety, food labels, CBD, beer & wine, cannabis, the list goes on and on. Post COVID19 recovery will require many companies to purchase, print labels and signs.
Post COVID19 will also see a drop in printed pages across the world, we have all learned to do more with less. That less means printers and copiers. What is your Post COVID19 recovery plan? Keep doing what you've always been doing or forge a new path where print still matters.
Label Press University
I took these videos at BTA East last week. It was my first attempt and I know I need to get better. Some had lighting issues, another was the sound and another was me with not setting the camera at hi res. I apologize for the no9t so good video's. However these for the most part are from P4P Hotel Sponsors.
Listen closely, turn up the volume and I promise new video's will be much better.