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COVID19 "Remote Working" Day Eighteen of Sales

 

Make no bones about it, I'm mentally drained.  Jersey is still the same and I don't want to keep harping on what's going on here.

What was cool today is Greg Walters & I had our third installment of "How to Sell Copiers in the Age of Corona Virus.  For those that haven't caught the first three episodes it's basically me and Greg talking about what's going on and shooting ideas back and forth.

What I liked about today is that we turned the mics on to hear from others in our Zoom meeting. We heard from David Whitten (Nothern Cal), John Anderson (Central Florida), West MCDonald (from the Candadian shore of Lake Erie) and then Chris Polek (from Polek & Polek in New Jersey). All four shared what's going on in their neck of the woods and all four gave everyone insight as to what we can do to keep the pedal to the metal.  I forgot who it came from but one idea was for reps to invite their clients to an open discussion Zoom meeting.  Meaning,  we're not their to sell but to pull DM's together from various businesses and have open dialog about business in general during these times.

Personally I thought it was a splendid idea and I'm going to give it a whirl next week.  I'm thinking of inviting 15 people and hoping that 5 or so can make it.  It should be interesting if I can pull this off.

First thing this AM was to process the order that I received yesterday.  Yeah it took me the better part of the hour.  Next on tap was to prepare a slide presentation for my 3:30PM teams meeting with another account.  First I had to do some crunching of the numbers like current costs,  past volume, current volume (yes big drop in volume) and then migrate that volume to new MFP scenario.  That entire process took the better part of two hours.  I kept the power point to 4 slides and the reason for that is because the CFO told me he only had a few minutes.  Short and sweet it is.

Noon was the working lunch meeting with Greg Walters.  Then it was off to two webinars at the same time. One of the things I like about the Teams meeting is that I could turn on the captioning, thus while I was listening to one I was reading the other one.  The first webinar ended in 30 minutes and the other one went for two hours.

By the time we finished up it was a little after 3PM. Made two phone calls and then hoped on my 3:30PM.  Surprisingly the meeting went well, the data was well received and the meeting went almost 45 minutes.  Dang, I could get used to this.  We both agreed to schedule another meeting for Monday (key schedule that next step before you end the meeting).  After finishing I then jumped on our NJ Teams meeting for a recap of the day.

By the time I looked up it was after 4PM. I futzed around with a few calls and then finished the day with another producing another virtual demo video for PPDM.

Tomorrow is a scheduled holiday, however I'm going to put a few hours in early and then take some time off. Tomorrow night there will not be a blog installment. To everyone be safe, be well, enjoy Passover and Easter.

-=Good Selling=-

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Comments (4)

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SalesServiceGuy posted:

People always like getting free stuff.

Two promo ideas

1). Offer 1-5 free color banner prints to your clients and prospects..  Many copiers can now print banners up to 12"W by 48" L . This feature is often not promoted. It costs you almost nothing but the customer might perceive as having value.

It could be "Open for Business", "Happy Birthday," "Grand Re-Opening", whatever.  The customer can dictate the content.  You can add a little logo in the corner of the banner "supplied by ABC Copier Ltd".

It is an excuse and unique talk track to help contact customers currently hiding behind their emails designed to draw them out.

2). Offer a weekly free draw on something of value to your customers and prospects.   Only customers and prospects who acknowledge back with an email, get entered.

It could be a copy block, a chair, IT services, you decide. Think ot it as an advertising expense.

Another excuse to communicate with your customers and prospects.

To both promo ideas you can later send the marketing message that you really wanted to communicate.

I like the second offer, yes people always like free

People always like getting free stuff.

Two promo ideas

1). Offer 1-5 free color banner prints to your clients and prospects..  Many copiers can now print banners up to 12"W by 48" L . This feature is often not promoted. It costs you almost nothing but the customer might perceive as having value.

It could be "Open for Business", "Happy Birthday," "Grand Re-Opening", whatever.  The customer can dictate the content.  You can add a little logo in the corner of the banner "supplied by ABC Copier Ltd".

It is an excuse and unique talk track to help contact customers currently hiding behind their emails designed to draw them out.

2). Offer a weekly free draw on something of value to your customers and prospects.   Only customers and prospects who acknowledge back with an email, get entered.

It could be a copy block, a chair, IT services, you decide. Think ot it as an advertising expense.

Another excuse to communicate with your customers and prospects.

To both promo ideas you can later send the marketing message that you really wanted to communicate.

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