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Color Label Press University "Glossary of Terms" Part Seven, Course One


If you're a follower of this site, then you know that I'm a huge fan of Label Presses. They have sizzle, they have great margins and it's a great ROI sell to companies that are currently out-sourcing their labels.

About six months ago I took the time to draw up a business plan to set up a Label Press division in the dealership that I work for.  Dedicated reps just focused on that one product means that you could have a team ramped up in just 90 days.  Think back to when a copier dealership only have four models of copiers, the time that it took to get reps producing was usually 90 days or so.  I never did deliver that business plan to the dealer principal, there was too much other stuff going on with acquisitions.

Kinda wish I did have a bankroll of $250K, because I know I could make it work. My goal with this blog series is to keep label presses in front of everyone. In addition if your margins are getting squeezed for copiers, maybe it's time to learn more about a market that has a low digitization rate of 6%.  

At the top of each blog you'll see color label press icon.  Clicking that link which is at the top of each blog will then bring you the collection of blogs for Color Label Press University.  It's pretty neat, you'll see all of the blogs that we've posted for an easier read and simple way to toggle from blog to blog.

Color Label Presses can be used as seeding devices in larger Print4Pay opportunities, or help that dealer or rep get a conversation going with an account where they have never had any traction with MFP's or IT services.  In addition, the competition is ripe for takeover.   Let us not forget about the GP!

The market for full color digital labels in huge and the potential to make some serious commissions is enormous.  BTW, isn't that why we're in this crazy business? 

Color Label Press University "Glossary for Pressure Sensitive Labels"  Course Six (Sponsored by Muratec a Konica Minolta Company)


Instrument that measures reflected or transmitted light. A reflection densitometer is used as a control instrument to check the uniformity and consistency of print color.

Depth of Field The range between the maximum and minimum distance from which a symbol can be read.

Destaticization Treating plastic materials to minimize their accumulation of static electricity.

Destructible Label See tamperproof label.

Detackification The destroying of the tack or stickiness of a pressure sensitive adhesive.

Any of various tools or devices used for imparting or cutting a desired shape, form or finish to or from a material. A device in converting machinery used for cutting only the face material of a pressure sensitive laminate or for punching out shapes from the entire laminate or any other material.

Die Adapter
A device used to modify a die station of one type of press so that it will accommodate dies originally designed to be used on different presses.

Die Blades
Sharpened, thin steel blades used in flat or rotary dies. Also refers to blades on machine engraved or EDM manufactured rotary dies.

Die Cut To cut labels with a die. A term used to describe a label formed by die-cutting.

Die Cut Label Pressure sensitive labels mounted on a release liner from which the matrix has been die cut and usually removed.

Die-Cutting The process of using dies or sharp steel rules to cut any shape for labels.
Die Hold-Down Assembly
A steel block incorporating bearings which apply pressure to the bearer surface of a rotary die cutter through pressure screws.

Die Life Mileage expected from a new die and that expected following a re-sharpening of a die.

Die Lines A hand drawn or computer generated layout of the die cut shape or shapes on a clear or matte finish acetate or mylar.

Die Stain
Used to check die cutting accuracy. Usually done with diluted ink applied to the die cut surface of the backing or liner material. The ink wicks into any fractures of the silicone coated surface thereby exhibiting the problem areas.

Dielectric Dielectric values refer specifically to the insulating value of a material; a nonconductor of electric current.

Dielectric Paper
A dense, well formed, chemically pure papre used as an insulting material in electrical equipment to prevent the flow of electrical charges.

Dielectric Strength The voltage which a material will withstand without allow passage of the current through it.

Differential Release
A release liner with release coatings on both sides. One side has easy release while the opposite side is tighter such that the adhesive stays with the tighter side during winding and other subsequent converting.

Diluent A liquid used to thin ink.

Dimensional Stability
That property of a material which enables it to resist length, width, or thickness changes under varying conditions of heat, cold, moisture and other influences; ability to hold size, consistency of dimensions.

Direct Thermal Printing method utilizing heat impinged upon a specially coated substrate so that the heat turns the surface black.

Discoloration Any change from the original color, or an unintended inconsistency of color.

Discrete Code A bar code or symbol where the spaces between characters (intercharacter gap) are not part of the code.

A device that feeds pressure sensitive labels, either manually or automatically, making them ready for application. It can serve as a package for the labels as well (dispenser boxes).

Dispensing Edge
A relatively sharp edge around which a backing material is pulled in order to dispense a pressure sensitive label from the backing.

Dispersion A uniform distribution of solid particles in a vehicle.
Distorted Intentionally compensating for shrinkage, stretch, etc. of the flexographic printing plates.

Distortion Copy
Copy which is intentionally distorted in preparation, in order to compensate for the effects of dimensional changes due to subsequent processing. Flexographic rubber printing plates require such allowances to compensate for shrinkage, etc.

Doctor Blade
A thin flexible blade mounted parallel to and adjustable against the surface an engraved anilox roll for the purpose of scraping off excess ink or coatings.

Doctor Roll   The fountain or metering roll in a flexographic press which doctors off excess ink from the engraved anilox roll.

Dot   The individual element of halftones. All the dots in a halftone have equal density and spacing and vary in area.

Dot Etching   Chemically reducing halftone dots to control the amount of color to be printed. Dot etching negatives increases color; dot etching positives reduces color.

Dot Gain or Spread
A printing characteristic in which dots print larger on the paper than they are on the films, causing darker tones or colors.

Dot Growth
The increase in size of a dot from the film to the printed sheet. Dot gain consists of two parts, physical dot gain and optical dot gain due to the physics of light absorption and reflection.

Dot Matrix Produces its printed image by firing pins or hammers against a ribbon and then onto paper.

Double Coated
A pressure sensitive product consisting of a carrier material with similar or dissimilar adhesives applied to the two surfaces and wound with a silicone release paper.

Downtime Nonproductive time caused by equipment malfunction, roll changes, plate or die problems, etc.

Draw-Down A method of roughly determining color shade by drawing down a small amount of ink with a meyer rod.

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