Hey Gang,
After years of exclusively working with OEMs, my company is expanding our sales targets for our total cost of ownership and sales proposal tool (gapTCO) to dealers and other non-manufacturer industry players. As my target market, I'd love any feedback you have!
We feel great about gapTCO, as it’s quickly become our most successful product, and I am working on a message that will get dealers’ attention.
Our proven value proposition centers around the tool’s ability to allow dealers/reps to quickly perform competitive comparisons (features & TCO) and create sleek and comprehensive proposals (Sell More, Faster), combined with the fact that its backed with the industry’s most comprehensive product and street pricing information.
Our Targets are sales managers/VPs, owners, and other key decision makers tasked with driving the sales process.
To start, we’re trying to arrive at the best possible email subject line to make sure our targets open the actual email, which seems pretty basic, but as you know folks can be pretty quick to trash emails.
Any feedback on the following subjects:
• Sell More, Faster
• Help Your Sales Team Sell More, Faster
• Let’s Discuss How gapTCO Can Help Your Sales Process
• gapTCO - Create a Winning Proposal in Three Minutes
I’d also love any feedback on the general value proposition and how that resonates with any dealers on P4P.
And don’t hold back – I can take it!
Thanks,
Jake
