R.J. Stasieczko

A Halloween Tale of an A3 Copier’s Death (Part Two)

Part Two - hashtagA4’s

Murder charges dropped in A3’s death.

Well, a few days ago we all heard of the apparent suicide of an A3 copier. The police report outlined that the A3 copier became so distraught over a new A4 its owners had on demo, it jumped from the office window.

Today there is an update. It seems that a local judge has thrown out all attempted charges leveled by an A3 manufacturer who believes the unfairness of A4’s capabilities and price points should have caused them to realize that A3’s would flee from hallways and could jump out windows.

Here are some points in the Judges 90-page opinion.

“The A3 manufacturer’s ignored customers desired outcomes; it wasn’t printing or coping on 11/17 size paper.”

“The A3 manufacturer’s are too Product-Centric, and must become Customer-Centric.”

“The A3 manufacturer's equipment takes three service calls to one on an A4 at like volumes.”

We reached out to the A4 copier/printer accused of killing the A3, the A4’s legal team replied to our request for comment through its A4’s cloud printing platform.

See comment below.

“A4 is just better, we A4's understand why the A3’s sees no hope. The world of print equipment and its services is quickly changing, and A4 is the better customer experience.”

Ray Stasieczko

A Halloween Tale of an A3 Copier’s Death

A Halloween Tale of an A3 Copier’s Death

As the copier homicide unit arrived, the scene was familiar. The office hallway barely lit the trash can next to the copier was laying on its side, the window was broken from the inside and when looking out one can see an A3 Copier laying smashed on the sidewalk below.

Recognizable by the owners manual still taped to the broken 11/17 paper drawer and the rainbow color on the sidewalk created by splattering CMYK toner. Yes, it appears there was another A3 Copier so humiliated by the A4 machine on demo it appears in leaped from the window.

The A3 rolled over to the window at the end of the hallway ripping its surge protector from the wall, and as it traveled towards the sidewalk below one could hear. “If only they did 11/17 paper I would have had value.”

So, if you wish to protect your obsolete A3 copier from leaping out the window.

Don’t allow it to see an hashtagA4 demo especially a hashtagLexmark hashtagA4 .

Instead replace your A3 machine late one Friday afternoon, and as it's loaded in the hashtagLexmark trade in truck tell it, it’s headed to an 11/17 farm. Unfairly I am sure a law firm will attempt to blame the A4 for being so exceptional it caused the A3’s death. If this happens I will update.

Ray Stasieczko

Continuously Modify

“If you are forced to change you waited too long and should have Modified along the way.”

Well, everything must end or at least it gets depleted. We have all found ourselves saying. “What do you mean that doesn't exist anymore.”

 “Customers buy outcomes; the means to their achievement always modifies.”

Today we must Constantly Modify. If you're forced to change you waited too long. The marketplace customers either of business to business or business to the consumer are modifying quickly and those waiting for the right time to change will prove they can't tell time. The most overused and meaninglessly three words in business “We Love Change.” And most who say it can’t even park in a different spot at the office parking lot without a meltdown. More organizations and industries are refusing to evolve through modification and find themselves being forced to change missing out on the opportunities to align with their evolving customers. Many of today’s customers’ are modifying much quicker than those who used to service them.

 “Looking where the customers are going always proves to be much more valuable than looking to maintain where customers currently are.”

The world of commerce has no patience for accepting tired or outdated ways. Your customers never thought it was up to them to accept your outdated ways for your survival. The options available today as replacements to-old static deliverables are more and more plentiful from the disrupter.

Today many products remain as they were, however, their market disruption comes from a different competitor who innovates the products delivery. Disrupters who change the game. Uber, Netflix, Amazon, Airbnb to name a few. The question is who is coming for you or your industry? I suggest it should be you.

“Sometimes thinking that people will always use your product could be correct, however, temporary. The real threat is someone new delivering your product completely different than you, and creating a better customer experience.”  

The new competitor today is comprised of teams who don’t even understand what needing buy-in means. The new competitors or the old competitors who are constantly modifying both have teams that understand nothing is sacred unless the customer says it's sacred and they are not afraid to ask.

Innovative organizations understand that relevancy is a constant journey, not a destination and they will always welcome the customer of the old way on their journey.

Most who follow business news have heard the talk of Dunkin Donuts taking Donuts from their name. I believe that is genius. Dunkin Brands gets it. They do not intend to be held hostage by a stubbornness to modify like so, many we see fading away.

Obviously, Dunkin' leadership has the courage to Modify their deliverable including their name. I don’t think Dunkin' management teams are meeting in the conference room talking about how they must save yesterday’s value. Instead, they are focused on delivering the value that today’s customers defined. At the same time, Dunkin' is focusing on what they see in the future and bringing it to their present.

Constant Modification takes the willpower of strong teams. Teams who can look in new places with open minds will always surprise those who remain in yesterdays landscape.

"Status Quo is the killer of all that will be invented."

R.J. Stasieczko 

Freedom is not a pass to be Disrespectful

It’s 2018 two hundred forty-two years since the American Revolution ended and began the greatest government experiment in history. Our political landscape is no calmer today than it was in the beginning or, through the decades since its beginning. Our nation’s political partisanship seems to be the one consistent thing to maintaining our government. One should fear too much agreement over the peaceful diplomatic disagreements.

It seems that many have blended protest with disrespect then claim that freedom gives them the right to do both. If one has the freedom, they, in fact, have the freedom to protest. However, if one has self- respect, they understand the difference between protest and disrespect. The cost of freedom is always the blood and lives of dedicated soldiers who can’t imagine the cost to society of Freedoms alternative.

We are getting distracted from the argument of disrespect when we attempt to align a disrespectful act with a right of freedom. Yes, one is free to be disrespectful. However, when one elects to be disrespectful, it’s not about freedom it is about them being disrespectful. Our soldiers fought, and still fight and die for the freedom of the repressed, but none of our soldiers fought and died yesterday or, today for others to hijack freedoms purpose in-order to be disrespectful.

"Freedom is a Pass to Protest it’s not a Pass to be Disrespectful in the name of Protest." 

R.J. Stasieczko  

Lexmark’s A4 Evolution is now the A4 Revolution

Today, I declare like the patriots in Boston back in April of 1775, The Revolution has begun. So, let the A4 battle for market dominance begin.

I had the pleasure to share the BEI Services data at the Lexmark Roadshow in Boston. As the Copy/Print Industry continues to modify, BEI’s data highlights some of the reasons A4 equipment is driving much of the many disruptions coming to the print services deliverable.

The battles of this A4 Revolution will be fought in the conference rooms of the complacent, there will be skirmishes between salespeople trying to push yesterday’s technology as the end-user customers try pulling what their predefined needs. There will be sacrifice demanded from service providers as yesterday’s extensive services are replaced by new technologies which are more and more void of service.  

“In the future customers won’t evaluate how good your service is, they will buy products that don’t need service.”

The revolution has been long coming, and many have been hiding way too long behind those “Big Paper Drawers.” This A4 Revolution will cause A3’s mortality to finally see its end. Print Equipment Manufacturers will be struggling as their dealer’s orders for A3, are replaced by the end-user customers’ demands for A4.

Soon dealers will be throwing over the preverbal ship into the preverbal harbor the boxes of old sales manuals filled with old billing models, the parts and supplies from old A3 models, and the boxes of the undeveloped aspirations of production print. Yes, the A4 Revolution has started and those who believe that the oversized systems stand of the A3’S Army will prevail against the speed, agility, and price points of the A4’s Militia, are not listing to the sounds of the cannons as they practice for the celebration when 80-85% of all A3’s are defeated by the merits of A4 Melita.

As many manufacturers continue with their stubbornness in making more of things they want. Instead of making things the end-users want them to make. Organizations like Lexmark can and will seize the moment. Lexmark is not getting sidetrack into assimilating A4 into an A3 world like so many other manufacturers.

The Revolution has started, and there is no going back. The Imaging Channels current circumstances will modify continuously, and there is no stopping the A4 militia, soon the A3 warriors with their big paper drawers will sink to the bottom of that preverbal Harbor called Too Stubborn to Modify.

Don’t fall victim to the disruptor become the disruptor.

“You can be the vendor with the greatest relationships and lose to the new unknown innovator who delivers a better experience.”

R.J. Stasieczko

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