See, it's not only you, all of us can have a bad day, a week or dare I say a month!
It all started last yesterday afternoon when I had a pretty decent failure with my brakes on the way home yesterday. I was able to nurse my car to my mechanics with out any incidents. Whew!
When I woke, I felt like I was Murphy from "Z Nation", and wondering if our cat had parked it's fat ass on my head during the overnight. After an hour or so I climbed the stairs to my home office and made sure I alerted my 9AM appointment that I wouldn't be there. Twenty minutes later I had an email from the office asking where I was. Oh no, there was an 8:30AM meeting that I forgot about. What a day today is going to be!
Then the flood of emails that never stopped. I was able to take care of every email, only made maybe sales ten calls, five emails, and three inmails (Linkedin).
I did receive a lead from my jerseyplotters web site for a high end wide format. Although I was able to make contact, I felt like I was chasing my tail trying to nail down that appointment. After thinking about it I spent way too much time on this opportunity and was not able to move it forward. We'll see what tomorrow brings with this.
But, I was excited that my site had generated another wide format lead in as many days. Yesterday, I gave a lead for a wide format MFP to a Premium Print4Pay Hotel member in York, PA. I guess the effort of writing content is finally paying off. Thus, I wrote two additional blogs today for that site.
I'm a firm believer that content is King and pull marketing can work much better that push marketing.
"Pull marketing is the science of attracting leads and sales rather than applying more work-heavy traditional ‘push’ marketing approaches. In an increasingly tough marketplace, pull marketing is overtaking push marketing as the most effective way to drive business."
The rest of the day was spent following up with outstanding opportunities. I was able to secure the paperwork for about $8.5K today, and will process that probably late tonight, because I need every minute of tomorrow to make up for today.
One of the other action items was to crunch some numbers for a color production device, get that to my Veep and have a strategy session at some point this week.
Ok, yeah, bad day, however I did get my car back and you know what's so great about this business? You just never know what tomorrow will bring you as long as you keep hustling.