What's one of things I found out about on my recent trip to the Top 100 Summit (hosted by Print Audit)? I'm a stone cold junky for sea level oxygen! Having lived at or around sea level all of my life, meant that I had no clue that my body would have some discomfort at 7,800 (estimating) feet. So, what was one of the first things I did when I arrived at Chateaux Deer Valley, I ran up a flight of stairs!! Just maybe I should have read up on how to acclimate to high altitude? Naw, not me, full steam ahead and dam the torpedo's is my motto and then read the directions last. On my next visit, I'll be sure to relax some on the first day.
There's been a few blogs already posted about the Top 100 Summit since I arrived home, me, I still had to do my day job, thus the reason for writing this so late.
I've been to many events over the last fifteen years, and many of them I considered excellent events. All of those past excellent events have now moved down a notch. With out a doubt the Top 100 Summit was the most collaborative and thought provoking event I've ever attended. How could it not be, with the minds of the 7 Deadly Sinners (of print) in attendance?
There was and will be additional conversations about Seat Based Billing for printed pages. Too me, not an MPS expert (however, I'm an expert with copiers), I was mesmerized with the talk track that centered about the pro's and con's of seat base billing. I'm a fan of seat based billing, because I believe that we need to understand our clients wants, needs and habits. As far as I see it, there are many more pro's than there are con's. The main con seems to be that no one wants to charge by the seat for managing printers and allow for unlimited printing.
I'm thinking I got this figured out when we had our own round table discussion at the event. We were in agreement that you can't offer seat based billing unless "own the network". Owning the network means that you would have a managed service plan (MNS) in place for the pc's and servers. Thus, you would have the knowledge, the data and the metrics to offer seat based billing for printers as an upcharge to the current MNS billing. Probably can't offer it to everyone, however, like I stated there are many more pro's than con's that I see. Heck, I want to bring this to copiers/MFP's.
Another statement that hit home, was that most companies should have a print policy in place. I like it, because when approaching a "C" level executive, the question of "Do you have a print policy?", that statement alone should provoke the usually yes or no, and when we are posed with No, the question should be "why not?"
K, I don't want to get too long with this blog, because I still need to update the site and it's past 11:30pm and I still have to do my day job.
Just think of this one point, if your client was under a seat based billing for print, and a competitor tried to slither their way in. What would be one of the first questions that competitor would ask? Uh...., how many pages do you print a month? Under seat based billing our client would have no answer to that statement. I'm guessing the answer would be, "we don't know".
Deadly Topics addressed equals 3 (seat based billing. owning the network and print policy)
Need to see pics of the event click here, check back because I'm still uploading more!