EXTON, PA, May 8, 2024 – Today, Ricoh USA, Inc. debuted Turnkey Media, an all-in-one solution that empowers retailers to drive sales, engage shoppers, and elevate the customer experience through a comprehensive, easy-to-implement and manage in-store display solution for retail media networks. Designed to seamlessly integrate retail media into the in-store customer experience, the solution offers retailers a scalable and cost-effective means to create new revenue streams by upselling and cross-selling products and services.
According to an industry survey, 91% of consumers said they do at least half of all their shopping in physical retail stores compared to online – although 40% say shopping is less enjoyable than it was before the pandemic hit in spring 20201. Faced with increased competition for customer loyalty to engage shoppers and drive sales, retailers need to maximize value at every touchpoint in the customers’ in-store journey. Turnkey Media empowers retailers to reach shoppers at the point of purchase, capable of serving up relevant interactive content to both up-level the customer experience and influence purchase decisions while also providing key insights into customer behavior.
“Traditional in-store advertising methods are no longer sufficient to motivate today's tech-savvy consumers,” said Carl Rysdon, Vice President, Retail Industry Sales, Ricoh USA, Inc. “Ricoh’s Turnkey Media solution provides retailers with targeted, timely and relevant messaging while sourcing valuable data about customer shopping preferences and turning it into actionable insights for their businesses.
“To engage consumers in-store, retailers need to provide at least one of three things, a promotion, information about a product, or navigation to a product. Turnkey Media can provide all three," said Rysdon. “Uptime for in-store digital displays is critical and network connectivity can be a challenge. Turnkey Media provides full time visibility into performance and automated resolutions, and can connect using the existing in-store network or via 4G/5G cellular. Finally, an in-store digital program can be a large up front capital expense. Turnkey Media is available as a service, generating revenue from day one.”
Unlocking information behind consumer behavior and decision-making is mission-crucial to driving sales and optimizing business performance. Turnkey Media uses the data that retailers are already capturing from their loyalty customers in coordination with in-store media displays to tailor promotions, products and recommendations to consumers that are most relevant at key moments in their in-store purchase experience. Turnkey Media also provides real-time insights into shopper engagement through interactive in-store signage that can inform AI-supported recommendations by providing their feedback to specific products.
“Ricoh is creating a data-driven competitive advantage for retailers who know the importance of innovating and enhancing the in-store experience by engaging shoppers at the right moments while providing new insights into the shopper journey,” said Rysdon.
For more information on Turnkey Media by Ricoh, please visit: https://www.ricoh-usa.com/en/i...retail/turnkey-media.