Direct mail drives need for production print

Art PostAdmin VIP

Direct mail drives need for production print

Research published by JICMail
Direct mail drove 40% conversion rate from site visit to purchase in Q4 of 2023
95% of direct mail was engaged with, up 1%
30% of direct mail prompted a commercial action, up 6%
5% of direct mail prompted a purchase, up 24%
8.4% of direct mail prompted a website visit

2/27/249:05 PM

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Direct mail drives need for production print

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