10 Ways to Close Net New Business #2 of #10
Ah, net new business has been a hot topic with me in recent days. Adding net new customers at the rate of three per month can add up quickly. Thirty six net new accounts per year can per a tremendous upside when the renewals come due, in addition they can be a hedge against lost accounts. Every year we see a loss of accounts, whether they go out of business, just close shop, are bought by another form, lost our main contact/relationship and maybe they had a bad experience. For those of us...