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Coca-Cola Taps Microsoft GenAI for Digital Transformation

  • Coca-Cola's existing digital transformation efforts include using Microsoft Azure as its cloud and AI platform.
  • committed $1.1 billion to the Microsoft Cloud, particularly its GenAI features.
  • ACoca-Cola's existing applications run on Microsoft Azure.
  • Azure OpenAI Service is leveraged by Coca-Cola to implement GenAI capabilities across the business.
  • Microsoft aims to support Coca-Cola in embracing AI-driven innovation across all business areas.
  • plans to experiment with GenAI-powered digital assistants on Azure OpenAI Service to boost employee efficiency.
  • GenAI use cases will expand into other business functions with the help of Azure OpenAI Service.
  • Coca-Cola will test various Microsoft tools like Copilot for Microsoft 365 to enhance productivity in the workplace.
  • The partnership aims to expedite digital transformation using tools like Power BI, Dynamics 365, Defender, and Fabric.
  • Brands need to keep up with AI-driven changes to remain relevant in today's competitive landscape.
  • expanded partnership between Coca-Cola and Microsoft demonstrates both companies' understanding of customer expectations and Microsoft's capability to support large-scale digital transformation.

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