There is a general impression held by many both inside and outside the business world that salesmen are full of hot air.
Many people associate the sales profession with the smooth-talking car salesman who wants to sell you a car that was owned by the proverbial little old lady who only drove it to church on Sundays.
Reality is that most sales people are average everyday individuals who are friendly and considerate and have friends and families, just like people who are accountants, engineers, journalists, architects, house painters, scientists and the like.
Unfortunately, it’s hard to travel far without coming across a sales rep who likes to talk, talk, talk and push, push, push. The most common personality types found in sales are admittedly not the best listeners. They can be impatient and more focused on closing the sale rather than listening to their customer’s needs. Even the best sales professionals can use a refresher on how to listen effectively.