I work for RBS as wide format specialist, I hit my numbers selling wide format, and that quote is impossible. It's below cost, not including networking, delivery, toner, etc. No need to fire this guy, he can't make a living selling like this anyway.
Some offices (and dealers) don't have anyone that understands wide format, and will try to sell them at a cut price to keep a good customer and keep someone that knows wide format out of the account. I've picked up nice business selling B2C and B&W MFP's to customers that liked doing wide format business with me.
I also have a file with quotes from Ricoh, Savin, and Gestetner (now Lanier) dealers with ridiculous cut prices on wide format where I have had to gnash my teeth and walk away. On the follow-up, nearly all end-users were dissatisfied with their purchase, I even made money training a couple of them after the genius dealer couldn't figure out how to make it work. One guy even told his buddy to spend the extra money and buy from me, because the dealer was worthless.
It's frustrating for all of us that sell wide format when this happens, but looking at it from the RBS side, it is a two-way street.
That's some great insight, I think the quote was meant more as a slap in the face for the dealer, and this is why you shoould be buying from us. I have the quote if you would like to see it.
And you're right about the support, thanx for the heads up from an RBS point of view. We're all out there to feed our families.
One other note, unless you are fully accredited you should not be allowed to sell wide format, they are an entirely different beast from office copiers, the support, the on-site mentoring and then the troubleshooting.