Talking to several SMB business owners the objection to leasing is that they perceive the interest rate to be 15-20%.
When we tell them the actual rate is around 7% because of low current interest rates, the objections seem to fall away.
I appreciate making the differnce between 0% Financing and 0% leasing. I actually want to promote 0% Financing. I do think it might catch a buyer's attention in multiple competitive quotes.
You are right in the copier business we are more so trying to sell the monthly payment and not so much the Purchase price.
Also, I think people wrongly expect with 0% Leasing they own the product at the end of term. They do not.