September 15, 2003 -
Ricoh Corporation Introduces The Aficio Ap400/Ap400n Series Desktop Printers

Affordable, High-performance Monochrome Laser Printers Deliver Instant

West Caldwell, NJ, September 15, 2003 - Ricoh Corporation, the leading
provider of digital office equipment, today introduced the Ricoh* Aficio
AP400/AP400N Series desktop printers. The Ricoh Aficio AP400/AP400N Series
black & white printers deliver faster print speed, larger paper capacity and
more memory.

Adaptable to any environment, the standalone Aficio AP400 is ideal for the
professional user, while the network-ready Aficio AP400N is designed as a
shared resource for small workgroups. Users can experience true printing
mobility with IEEE 802.11b Wireless LAN and Bluetooth interfaces that allow
laptop users with wireless interface cards to make immediate ad-hoc
connections to the Aficio AP400/AP400N.

"Ricoh's Aficio AP400/AP400N Series offers an abundance of standard and
optional features that make it an indispensable part of any office," said
Hede Nonaka, vice president of marketing for Ricoh Corporation. "Fast and
efficient, users of the Aficio AP400/AP400N can see the results of
high-quality printed output almost instantaneously with a click of the

With fast 26-pages-per-minute print speed, quick 7.5-second first-page out
and high-quality 1200-x-1200-dpi resolution, the Aficio AP400/AP400N gives
documents professional impact, without impacting productivity.
Additional features of the Aficio AP400/AP400N include the following:
* 500-sheet standard paper tray (for paper sizes up to
8.5" x 14"), and a standard multipurpose Bypass Tray that provides an
additional 100 sheets of paper and accommodates special media, such as
envelopes and transparencies.
* Web Image Monitor's embedded Web Admin tools provide
"e-mail alerts" that enable the administrator to promptly resolve
maintenance and other issues.
* Ricoh printer utilities provide up to the minute
status of networked peripherals.
* Ricoh's DeskTopBinder utility can combine pages or
documents created in different applications and print them as a single job.
* Parallel Printing dramatically increases
productivity by leveraging capacity of multiple networked Ricoh printers to
create multiple sets of a single document; thus three networked Aficio
AP400N printers have the virtual speed of 78 pages per minute.

The Aficio AP400/AP400N Series is available at a suggested retail price of
$699 and 899 respectively.
Original Post
It looks very similar to the HP to me! It does not look like a Ricoh box

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