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An American Printer Commentary
By Andy & Julie Plata
Co-CEOs, the OutputLinks Communications Group

June 27, 2018

Developing breakthrough print technology is a daunting task. But, doing that while a company is dealing with the multi-year organizational upheaval, Xerox has endured, would seem almost impossible. But, leave it to Xerox to do the impossible – and they did!

The Birthday Event

At a special June 26 birth event at the Gill Hatch Center in Rochester, Xerox announced their new baby, the Baltoro HF Inkjet Press.

Tom Wetjen

Tom Wetjen, Vice President of our American Printer division, was present to witness the unveiling of Xerox's new production-class, high-quality, cut-sheet inkjet press. As Tom retired from Xerox as Vice President of the Graphic Arts division, his insights to the unveiling were critical to this article.

Time to Market

Despite the impressive technology (more on that later in this article) what most impressed us was how quickly and effectively this press came to market.

Most printer OEMs require years to introduce a new print technology. Baltoro was developed, tested, unveiled to the public, and ready for sale in record time. Human babies take nine months. We guess that Baltoro took a bit longer than that to birth, but not too much longer.

You can already submit orders for this new press, and the first official order was filed the day before the birth event.

While Xerox’s CEO and his senior management team were reorganizing the company, Xerox’s technology team was able to stay focused on developing the next breakthrough technology for their clients. 

Made to Think

(read the rest here)

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