Xerox hosts Real Business Live! event to debunk industry myths; guest stars from The Discovery Channel's MythBusters show will share their "busting" stories
Dubai, United Arab Emirates -16 August 2009 - The state of the economy is the headline of 2009 and Xerox CorporationXerox Corporation, the leading document management technology and services enterprise, is poised to address the challenges facing print providers head on at Print 09 - with the right mix of innovation, proven hardware technology, software and services to help attendees not only survive this recession but be ready to grow and succeed as the economy improves.


XeroxXeroxXerox Middle East
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's booth, one of the largest at 28,000 square feet, will highlight customer applications, and will showcase what's ahead in automated packaging, dual-engine color presses, continuous feed and wide format.


"Exhibitors that feature running equipment at Print 09 provide attendees exactly what they want - to see new technology producing real jobs," said Dan Smith, General Manager for Integrated Marketing, XeroxXeroxXerox Middle East
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, MEA (DMO).


Print 09 attendees are also invited to attend XeroxXeroxXerox Middle East
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's Real Business Live! event starring the MythBusters on Monday, Sept. 14 at 8:30 a.m. in the main ballroom at McCormick Place, Chicago. XeroxXeroxXerox Middle East
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scientists and innovators from the company's research labs will bust popular graphic communications myths and discuss the challenges and opportunities facing the industry.


Joining newly-appointed XeroxXeroxXerox Middle East
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CEO Ursula Burns will be guest stars Kari Byron, Grant Imahara and Tory Belleci of the MythBusters Build Team from the popular Discovery Channel television show. They will share behind-the-scenes experiences and discuss how they go about busting some unusual myths.


The event, which includes a light breakfast, is co-sponsored by OutputLinks and XeroxXeroxXerox Middle East
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Business Partners Adobe Systems Incorporated, Avanti Computer Systems Limited, CGS Publishing Technologies, C.P. Bourg, Creo, EFI, and Rochester Software Associates. Register at http://inter.viewcentral.com/reg/xeroxex/print09guest.



With its Real Business Live! booth theme, XeroxXeroxXerox Middle East
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will offer:


Free consulting services - industry analysts and XeroxXeroxXerox Middle East
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executives will be available to discuss topics ranging from developing a marketing strategy, creating a "green" plan or improving digital pricing strategies.


Customer applications produced live in booth - more than 15 actual customer applications will be produced live on the show floor, including direct-marketing pieces, high-end collateral, photo books and transpromotional documents. The applications and their ROI impact will be featured in a case study booklet available at the show.


Real Business Live! Theater and Application Hubs - short and to-the-point, these business relevant presentations will combine industry expertise and application demonstrations, covering topics such as profit generating print jobs, increasing automation and 1:1 marketing. Daily customer panels will also be offered.


Real Business Live! Box Lunch Series - Dr. Joe Webb, director of WhatTheyThink's Economics and Research Center, kicks off the series on Friday, Sept. 11, followed by Frank Romano, administrative chair of RIT's School of Printing Management and Sciences, on Monday, Sept. 14. Both will discuss the future of the print industry and issues foremost on the minds of print service providers. On Tuesday, Sept. 15, the series will focus on photo market opportunities.


"XeroxXeroxXerox Middle East
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's presence at Print 09 demonstrates our commitment to the graphic communications market - providing innovative technology, tangible business development support and educational opportunities designed to help print providers be ready for success as the economy rebounds," said Dan Smith.


-Ends-


About XeroxXeroxXerox Middle East
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Corporation
Xerox CorporationXerox Corporation (NYSE:XRX) is the world's leading document management technology and services enterprise. A $17.6 billion company, XeroxXeroxXerox Middle East
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provides the document industry's broadest portfolio of offerings. Digital systems include color and black-and-white printing and publishing systems, digital presses and "book factories," multifunction devices, laser and solid ink network printers, copiers and fax machines. XeroxXeroxXerox Middle East
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's services expertise is unmatched and includes helping businesses develop online document archives, analyzing how employees can most efficiently share documents and knowledge in the office, operating in-house print shops or mailrooms, and building Web-based processes for personalizing direct mail, invoices, brochures and more. XeroxXeroxXerox Middle East
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also offers associated software, support and supplies such as toner, paper and ink. The company's operations are guided by customer-focused and employee-centered core values -- such as environmental sustainability, citizenship, diversity and quality -- augmented by a passion for innovation, speed and adaptability. Headquartered in Norwalk, Conn., XeroxXeroxXerox Middle East
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is ranked No. 1 in the computer category on FORTUNE magazine's World's Most Admired Companies listing and No. 147 among the FORTUNE 500. XeroxXeroxXerox Middle East
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has 57,100 employees worldwide.


For more information, visit http://www.xerox.com or http://www.xerox.com/news. For investor information, visit http://www.xerox.com/investor.


Customer Contact:
For more information about XeroxXeroxXerox Middle East
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Global Services, visit http://www.consulting.xerox.com or call 800-ASK-XEROX, ext. 947.


Media Contacts:
Sawsan Ghanem, AMCIPR, Active PR
Tel: +9714-3900228
E-mail: sawsan@activepr.biz

Elaine D'Souza, Active PR
Tel: +9714-364 3085
E-mail : elaine@activepr.biz
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