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NORWALK, Conn., Jul 21, 2014 (BUSINESS WIRE) --Xerox  today announced the appointment of John Kennedy as chief marketing officer and a vice president of the corporation, effective July 28, 2014.         

         

Kennedy joins Xerox from IBM, where he was vice president, global       business services, responsible for marketing and demand generation for the company’s business services division. 

         

“John brings a global view and a proven track record of success changing  brand perception and driving strategic business results through       integrated marketing and communications,” said HervÉ Tessler , senior vice president and president of Corporate Operations, Xerox. “He is a natural choice to lead our efforts in the digital age and to strengthen and broaden the Xerox brand around the world.”         

         

At IBM, Kennedy served in a number of senior marketing, sales and       strategy roles in both the U.S. and Asia-Pacific. Before joining the       company in 1996, Kennedy was with Procter & Gamble and started his       career with NationsBank (now Bank of America).         

         

“Xerox holds a unique place in the market as it transforms to a         services -led,  technology -driven company committed to helping clients focus on their core business.” said Kennedy. “This is a great opportunity to be part of an iconic brand and build upon the company’s strategy to create effective and meaningful connections with customers.”         

         

Kennedy, 50, serves on the boards of the National Association of       Advertisers and Business Marketing Association. He received his MBA from Harvard University, and bachelor’s degrees in economics and political science from the University of North Carolina at Chapel Hill.     

         

About Xerox         

Since the invention of Xerography more than 75 years ago, the people of Xerox have helped businesses simplify the way work gets done.       Today, we are the global leader in business process and document       management, helping organizations of any size be more efficient so they can focus on their real business. Headquartered in Norwalk, Conn., we have more than 140,000 Xerox employees and do business in more than 180 countries, providing business servicesprinting equipment and software for commercial and government organizations. Learn more at         www.xerox.com .         

         

Note: To receive RSS news feeds, visit         http://news.xerox.com/rss . For open commentary, industry perspectives and views visithttp://www.linkedin.com/company/xerox ,          http://twitter.com/xeroxcorp ,          http://simplifywork.blogs.xerox.com ,          http://www.facebook.com/XeroxCorp ,          http://www.youtube.com/XeroxCorp .     

         

Xerox® and Xerox and Design® are trademarks of Xerox in the United States and/or other countries.  

         

SOURCE: Xerox         

Xerox Ken Ericson, +1-410-571-0161        kenneth.ericson@xerox.com  or Karen Arena, +1-732-407-8510        karen.arena@xerox.com

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