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FAIRFAX, VA—Specialty Graphic Imaging Association (SGIA) will be  presenting a Wide-Format 101 program on Tuesday, Oct. 21, from 1-5 p.m.,  a day before the SGIA EXPO opens at the at the Las Vegas Convention  Center (room N115).

SGIA's half-day, four-part workshop is  designed to help attendees understand today's expanding wide-format  inkjet opportunity, and to gain valuable knowledge and strategies to  help them make the best decisions for their business.

The Wide-Format 101 program is presented in the following four-parts:

Introduction to Wide-Format Digital
Presented by Dan Marx, SGIA
The  program starts with an overview of the advantages of wide-format  digital technology, an introduction to the printing and finishing  technologies used, and provides insight into today’s most popular  wide-format product and market areas. This presentation sets the stage  for the next three sessions, which "drill down" into wide-format.

Wide-Format Design & Color Considerations

Presented by David King, MarketKing
Learn  how both color and design for wide-format digital require specific  considerations, and how a basic knowledge helps companies successfully  integrate this technology. Using real-life examples in production  software, this presentation provides attendees with what they need to  know to achieve expected quality.

Mastering Materials and Finishing Technologies
Presented by David Goetter, Industry Consultant
With  so much focus on printing devices, many companies fail to recognize  that the materials used and the finishing technologies utilized in  wide-format production are essential to a successful end product and  critical to achieving expected profitability. This segment presents  easy-to-understand strategies for ensuring quality and maximizing  profit.

Wide-Format Pricing & Sales
Presented by David King, MarketKing
Make  money with wide-format digital by learning proven strategies for  pricing the print and selling wide-format services to both current and  existing customers. This practical, business-focused session presents  the final, critical steps to entering and achieving profitability in  wide-format, presented by a proven industry veteran.

This  value-priced session is perfect for the company just entering into  wide-format digital printing, and provides the "basic training" needed  to grasp what attendees will see on the SGIA Expo's massive, sold-out  exhibit area.

To register for the Wide-Format 101 program (via the registration for the 2014 SGIA Expo) click here. Opens in a new window

General  registration for the expo is free until Oct. 1, and $35 thereafter. The  registration fee for Wide-Format 101 is $30 before Oct. 1, and $35  thereafter.
 
Click Here for more information about the Wide-Format 101 program.

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