Who's Afraid of Xerox ColorQube?

Art Post (Guest)

Thursday, May 7, 2009

Who's Afraid of Xerox ColorQube?

The hype was building for weeks about Xerox's substantial breakthrough in the cost of color for the general office. Today at 11:AM in Chicago, Xerox broke the news to the work that we need to use their solid ink multifunctional systems in order to "save the environment" and save money. I'm all about saving money and creating less waste, so I was exciting to see what the hub bub was all about. Late last night I heard it was their solid ink technology that came with the purchase of QMS many years ago.

So, here's a few didja knows that I found out:

The solid ink in held in a molten state which uses more power than an idle laser printer. Statement from Xerox: "The ColorQube does indeed have to keep go here

5/7/0910:54 PM

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JrlzDocusultant P4P'er

Art,
Impressive breakdown of the ColorQube. Very quick work and very helpful.

5/8/094:17 PM

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Art Post (Guest)

Here's the comment that was left by Xerox in reference to "Who's Afraid of Xerox ColorQube"

Art – Thanks for tuning into the Webcast. I got a kick out of you running the old HP video from last year. Anyway, I thought I would help with some of your questions about solid ink.

Our desktop solid ink desktop printers used to use more energy than laser, but we’ve closed that gap with this product by reducing the melting temperature. Don’t take my word for it, a study by RIT confirmed ColorQube’s product lifecycle requires 9 % less energy and produces 10 % fewer greenhouse gases than comparable laser equipment. And you’re right, the pricing structure won’t be cheaper all the time: if you’re printing low volume and not as much color or don’t truly understand what you’re paying per page now, then you won’t see big savings. But our research shows that 75 % of office documents fall outside of that expressive/full color range. Yes, we have tools to help you more accurately determine what your documents cost before you print – a Document Analyzer will launch soon on Xerox.com and we also have a network assessment tool that can analyze and price every page printed in your office.

Sometimes the truth can be better than watching a HP employee in a bear suit. Check out a video from real life customers talking about how much ColorQube will actually save them: http://www.youtube.com/watch?v...feature=channel_page

Thanks for covering the news. Really enjoy your blog.

5/9/0912:26 AM

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Art Post (Guest)

My response to his comment

Thanx for the repsonse! Yeah, the bear suit was really funny, btw, I didn't even know that this was an HP video (LOL).

As I was writing the piece I thought to myself, why would they have a three tier approach to pricing if they didn't have the data to back it up? Glad you will be launching that and I'd like to see it work. Will a customer have to upload a document in order to find out the pixel and or page coverage?

I'm a down the street guy and I'm still tryin to get my hands around the data that supports 75% of users would not be "expressive color users". I'm out there everyday and I'm not seeing that. Thanx again and good luck with the ColorQube!!

5/9/0912:27 AM

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