Where do we go from here? Covid presented an epic, unprecedented issue that drove people away from their workspace. By the millions. Schools, large corporations, government...all those who used print the most have been forced to make 5-10 years in technological progress in a matter of months.
Smart companies are going to see the success and cost savings of employees working from home. Workers will be forced to find an alternative to print. PDF conversion, photo to ocr...this technology isn’t far from being perfected. And it’s easy.
The MFP will go away. Not right away though. Leases will continue to be renewed, because it’s the easy option for DM’s. But as things transition and younger employees fill the workspace there will be those who question their print costs and alternatives to print.
Do we have a few years left.....absolutely. Will print eventually be encompassed by IT....absolutely.
How do we capitalize on this? Dealers know how to sell lease plans and equipment renewals. IT companies do NOT. Current IT companies are transitioning to Managed Services but they are horrible at selling their product. Most people find their IT company out of desperation.
This is more of a late night rant than anything. I’m no Ray but I think finding a way to “sell” the future is how dealers survive.