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Theres no author to this article, however I thought the article had some very good points. I will be posting the top ten trends starting with number ten and working back to number one! I will post one a day for the next 10 days.

Happy Holidays!

Anticipating The Top Ten Business Trends


10. Changing Nature of business-to-business sales.

Suppliers of business products and services will have an increasingly difficult time identifying business sales prospects and selling through traditional channels. The challange will grow as more new businesses are formed outside the traditional business mainstream as entrpreneurial or virtual businessses with no readily identifiable physcial presence such as a store fornt or office building.

To reach these non-traditional enterprises, business-to-business sales will increasingly will depend on business intelligence applications and data mining to identify prospects and new markets, on Web site analysis and similar research tools. The key to future B2B marketing success will be to find new channels and points of contact for reaching new prospects and retaining existing customers.
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9.

Increased and new marketing initatives.

As more and more individuals and businesses "opt out" of direct marketing, emails and telemarketing phone calls, enterprising busineses increasingly will need to focus on "permission based" direct marketing initiatives using creative messaging, value added services and special incentives to retian old customers and reach new ones. Also expect to see businesses make greater use of the Internet in their marketing, as well as employ video, text messaging and cable TV advertsing and promotion via combination cellular phobe/PDA'S - further extending their marketing reach to prospective customers worldwide.
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8.

Emerging New Industries and New Leadership

Look for entirely new industries to be formed by the convergence of existing and emerging technologies: in pharmacueticals and biotechnology, in medical procedures and nanotechnology, in "wearable" video and communication technology (star Trek), in new "green" energy sources and in genetically engineered foods and medicines. There will be a corresponding demand for new business leaders with entrepreneuial vision who are comfortable thinking "out of the box" and in developing and bringing these new products and industries into the world marketplace.
7.

Increased Pressure On The Internet

Demand for greater access and greater bandwidth will increase exponentially in the near future as Internet access increasingly becomes a fabric of daily worldwide commerce and personal life.

Attacks by hackers and spammers on the security and stability of the internet will also increase. Governments and private enterprise will take an increasingly aseertive role in defining and enforcing security and privacy measures to the extent they can, while hackers and spammers will find increasingly creative ways to circumvent them.
7.

Growth of Entrpreneurs and Small Business.

The trend toward entrepreneurial and small/home office businesses will continue to grow as the line between real (or storefront) businesses and virtual businesses becomes less important to customers and clients seeking the best products and services at the best price.

This trend will continue to be fueled by ubiquitous wireless internet access, Web based phone and teleconferencing services, expanding cellualr coverage and function, just-in-time strategic inventory centers and expanding express delivery services. Geograhpic location of a supplier will be less important than accessibility via the Internet and wireless technology, quality of product or service and the ability to deliver those products and services anywhere in the world.
5.

Increased Value of Human Capital.

The value of human talent and skill - independate of geoghraphic and political boundaries - will become the most valuable resource in the 21st century.

Outsourcing pressures will be influencedas much by education and talent as labor cost, and this will have a significant impact on the global workforce marketplace. Competition among businesses will intensify to identify, locate and secure access to "the best and the brightest" in the increasingly critical worldwide talent pool.
4.

The ability to adapt to changing markets.

New worldwide markets are emerging with ever-changing customer demographics. To remain successful businesses will need to quickly identify and respond to these markets and the new customers in them. And because of the increased worldwide co,mpetition, they will need to be innovative in adapting their sales channels and customer services to the preferences of these new customers.

Even medium size business will come to use "business intellegence" data mining tools to identify, differentiate and better market to existing customers and new prospects!
There are no pay days per post here! I have a passion for the industry and am willing to share any information that may be helpful. Hopefully this forum will all make us more knowledgeable, and becoming more knowledgable in our industry may translate into us all making a few more bucks!
3.

Readiness to embrace disruptive technology.

New and emerging technolgies - like internet-based phone services, video and text enhanced cellualr devices, ubiquitous wireless Internet access and volatile energy markets will disrupt the way enterprises traditional have done business, where they invest capital and how profits are generated.

Successful companies will be those who can anticipate and embrace these disruptive and marketplace-transforming technologies and turn them into their advanatage.
2.

Growth of "knowledgable management."

The creation, application and networking of knowledge to drive business decesions and help generate increased revenue become critical capabilities and key assets for business in the new century.

Expect increased emphasis on knowledge databases that capture employee experience and business processes. The capacity of an enterprise to anticipate and leverage marketplace trends that have a direct bearing on society and world markets will also determine whether or not those enterprises remain healthly, competitive and successful.
Renewed emphasis on customer relationship marketing

Understanding customers, their needs, their behavior and the factors that influence the products and services they buy and use becomes increasingly critical to business success in the 21st century.

Successful businesses will be those who have learned to anticipate and respond to customer needs and demands better than their competitors. Tradional customer loyalties will be at risk as customers shift tradtional loyalties to whichever supplier provides the best price, service and support at the moment.

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