This press release was posted in the daily digest for the Data Driven Publishing forum. PIA/GATF is the professional association for the printing industry, and this announcement is one more sign to me that variable data printing (or data driven publishing) is going mainstream. Thought I'd share this for all my colleagues who sell variable data solutions and for all my colleagues who sell in the Print4Pay market:
PIA/GATF Adds Variable Data Consultant
Source: PIA/GATF, 2007-Apr-23
"PIA/GATF announced today that Brad Lena has joined the organization as its primary consultant for digital and variable data printing. In this role, Lena will be responsible for helping member companies compete successfully in the burgeoning digital printing and variable data markets. He will provide assistance on strategy, as well as the specific aspects of client development, data capture and management, measurement and reporting, production and quality control, and print and mailing issues."
"Lena has over 25 years of experience in the graphic arts and advertising industries. His expertise includes direct mail program creation and development, creative, copy writing, and database marketing. Prior to joining PIA/GATF, he was the director of new business development for Daniels Graphics, an award-winning marketing support services firm that was a pioneer in personalized direct mail campaigns. "
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