Value of printed direct mail pieces

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Value of printed direct mail pieces

Research published by Keypoint Intelligence
- 44% of consumers under age 35 read all of their direct mail pieces
- 42% of those 35-44 read it
- 35% of those 45-54 read it
- 38% of those over 55 read it

7/30/2110:37 PM

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Value of printed direct mail pieces

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