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Valtim Marketing Solutions Chooses
EFI’s Midmarket Print Suite to Drive Efficiency and Growth

FREMONT, California -- August 23, 2018 -- Electronics For Imaging, Inc. (Nasdaq:EFII) today announced that Valtim Marketing Solutions in Lynchburg, Virginia, has chosen an EFI™ Midmarket Print Suite business and production workflow, with Pace™ software as its core MIS/ERP technology, to drive higher productivity and efficiency. The 130-employee, second-generation family owned business primarily serves non-profit organizations with multichannel communications services for member acquisition, fund raising, member services and more.
An advanced, integrated ERP platform designed for print businesses
We are updating our ERP, switching from a system that is not print-industry specific and is not serving our needs,” said Valtim Vice President of Operations David Baldree. Valtim’s current systems, according to Baldree, are siloed and require redundant data entry in several different places. “We anticipate the addition of the EFI solutions will improve accuracy and efficiency in inventory control and shop floor data capture, while ultimately providing more useful decision support for further operational improvements.”
Baldree joined the company six years ago and has been instrumental in a growth strategy involving equipment and software investments. He was also heavily involved in implementing and managing EFI systems in his previous company. “Of course,” Baldree said, “we looked at other options available on the market, but in the end, the EFI Midmarket Suite, including Pace and PrintFlow, was the best choice for Valtim.”
Maximizing productivity with EFI’s more-complete offering
Valtim is adding EFI Pace estimating in its Suite as a key element of the company’s new workflow. “In our current system, estimating is done outside of the ERP,” Baldree stated. “A typical estimator can do about 50 quotes in a month. With Pace, an estimator can do four times that. That’s just one example of how this ERP implementation will position us for further growth without an excessive need to add more staff.
I don’t think there is anyone out there that can offer the range of capabilities that EFI can within an integrated suite like this,” he added.
The workflow upgrade comes as Valtim is achieving significant success, with sales up 80% over the past six years. “We expect that adding the Midmarket Print Suite will spur even more growth as it helps us improve our bottom line,” said Baldree. “It won’t be the most expensive investment we have ever made, but I believe it will be one of the best in terms of the returns it can bring to the business.”
Printing and packaging professionals across the globe rely on EFI’s portfolio of workflow products to manage their businesses and become more streamlined, efficient, informed and profitable. For more information, visit or contact 800-875-7117.
About EFI
EFI™ is a global technology company, based in Silicon Valley, and is leading the worldwide transformation from analog to digital imaging. We are passionate about fueling customer success with products that increase competitiveness and boost productivity. To do that, we develop breakthrough technologies for the manufacturing of signage, packaging, textiles, ceramic tiles, and personalized documents, with a wide range of printers, inks, digital front ends, and a comprehensive business and production workflow suite that transforms and streamlines the entire production process. (
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