Last week, BLI attended Toshiba’s 2016 Dealer and End-User Conference in Las Vegas, and found a company that continues to solidify its relationship with its dealers, and poised to take more market share from some of the bigger players in the industry.
Toshiba has run their annual conference as a joint dealer/end-user event for several years now, and according to Bill Melo Chief Marketing Officer for Toshiba America Business Solutions (TABS), had a record number of TABS end-users at this year’s event. “Dealers did not want to bring their customers initially, as they were worried about our direct branch poaching them,” Melo said. “Now, our dealers are seeing we’re true to our word and are here to support them, not poach their customers, and are realizing the benefits to bringing their customers here, on our tab, too.” read the rest here
Key Takeaways from the Company’s Dealer and End-User Conference
5/25/2016
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