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IRVINE, Calif.--(BUSINESS WIRE)--Toshiba America Business Solutions today introduced the world's first hybrid copier capable of producing erasable as well as standard monochrome prints.

Featuring Toshiba's proprietary erasable toner, the e-STUDIO4508LP enables paper reuse by erasing all printed content on the page. Aside from optimizing sustainability initiatives, the e-STUDIO4508LP allows organizations to function more affordably and efficiently while minimizing paper use.

Content produced using the hybrid copier's blue toner is erased by simply loading pages into a designated cassette or the bypass tray and pressing the Erase button on the e-STUDIO4508LP's front panel. Content may also be erased using the optional paper reusing device, the e-STUDIORD301, which also scans and files documents and sorts reusable paper.

"In today's competitive and environmentally-conscious landscape, Toshiba demonstrates strength in innovation with the launch of its e-STUDIO4508LP, the industry's first hybrid MFP that prints in both black and white and erasable blue," said Valerie Alde-Hayman, industry analyst at gap intelligence. "This new technology evolves Toshiba's hybrid MFP line and will enable a wider range of customers to reduce their environmental impact while also maintaining access to standard monochrome printing."

Toshiba's hybrid copier's rules-based printing feature enables users to select toner setting defaults based on the application. Now printing temporary items, such as emails or documents for proofreading, may be designated in erasable toner (at 35 pages-per-minute) to conserve paper. While more permanent documents such as receipts, insurance and on-boarding forms may designated for monochrome output (at 45 pages-per-minute). Additionally, the product's e-BRIDGE Paper Reuse Report summarizes paper reduction and provides additional insight into an organization's environmental impact.

Toshiba further underscores its ecological commitment by providing customers free toner recycling via its “Zero Waste to Landfill” program. Beyond accepting its own toner, Toshiba recycles any other branded toner cartridge via its partnership with internationally-recognized recycler, Close the Loop.

"The introduction of our hybrid copier helps organizations operate in a more ecologically friendly manner," said Bill Melo, Toshiba America Business Solutions chief marketing executive. "Rather than simply recycling paper used to print temporary documents, organizations are now able to erase and reuse that paper with the touch of a button."

The company's e-STUDIO4508LP is currently available for $15,420 through authorized Toshiba dealers. To locate an authorized Toshiba dealer in your area, visit

About Toshiba America Business Solutions, Inc.

Toshiba America Business Solutions (TABS) provides multifunction printers, managed document services and digital signage for businesses of all sizes throughout the United States, Mexico, and Central and South America.

The company’s award-winning e-STUDIO copiers and printers provide quality performance with the security businesses require. Complementing its hardware offering is a full suite of document workflow, capture and security services including Encompass , the company’s industry-acclaimed Managed Print Services program. Encompass enables clients to print less and optimize workflow while improving energy efficiency.

TABS’ Ellumina digital signage offering includes all of the hardware, software and services needed to implement dynamic and interactive digital signage installations. TABS provides content creation and management, displays, integration, installation and project management services as well as financing for solutions ranging for a single screen to the biggest arenas and stadiums.

TABS comprises five divisions: the Electronic Imaging Division; the Toner Products Division; the Document Solutions Engineering Division; the International Division; and Toshiba Business Solutions.

Follow Toshiba:
Twitter: @ToshibaMPS



Toshiba America Business Solutions
Rick Havacko, 949-462-6094

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Imagine a CMYK copier, except remove the CMY toner and developer and insert a new Erasable Blue (EB) toner and developer.  Modify the copier so that when the Erasable blue toner passes back through the heat of the fuser, it de-colorizes the blue to white.  A new rules based print driver can automatically makes software apps like emails auto print in blue plus provide a new counter to show how much paper, CO2 and money you saved.

The previous generation product appealed to too small a section of the market place but this new 3rd generation product has a much better chance of success as a user still gets high quality black prints.  The copier has two toners inside it. K and EB.  The new formulation EB toner is a darker shade of blue suitable for permanent storage.  

If the pricing can come in at a small premium to a black only copier, there is a good chance of market success.

Plus, this is easily the most innovative new copier product of 2017 with the honor of claiming world's first.

Last edited by SalesServiceGuy

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