Business professionals are busy people, and the last thing they want is an email from someone who needs a favor. Messages like these can be a distraction and burden
That’s why when I network and send outreach emails, I am careful to always ask for advice and not a favor or handout.
In fact, as I wrote my new book, Wait, How Do I Write This Email?, a collection of 100+ templates for networking, job search, and LinkedIn, I used this tactic multiple times.
Out of 24 outreach emails to people that I wanted to help guide me through the book creation process, 23 of those people responded and offered their help.
That’s a 96% success rate.
Free Download: 25 Proven Sales Email Templates
Bottom line: Business professionals enjoy sharing knowledge, particularly when someone is willing to be a sponge and soak it all up.
That’s why a networking email like the one below, which asks for a favor right away, is the wrong approach.
Relationship-Building Email: What Not to Do
My name is Jane Smith, and I run Acme Organic Pet Food, a new company that produces and distributes right here in Cleveland. I see on LinkedIn you’re connected to several “big players” in the local pet product business community -- in particular, Jim White over at Acme Pet SuperStore
Would you be willing to introduce me to Jim over email? I’d really appreciate it
Thanks in advance,
Problem 1: Jane assumes John and Jim are friendly.
What if John and Jim don’t know each other very well? And now Jane has asked for a favor that’s either awkward for John to complete or not possible.