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What’s one thing virtually every business does — no matter their industry, target customer, or product or service?

They set goals.

These goals may be company-wide or department-specific. Regardless, without them, it’d be difficult for employees to understand their purpose and why they’re doing the work that’s expected of them.

Goals ensure employees are driven, on-task, and producing work that impacts the business’s bottom line. They also ensure your business is constantly striving to grow, improve, and most importantly: boost revenue.

All goals are important to your business’s success, but one department for which goal setting is absolutely critical is Sales.

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