We’ve all heard the stats:
- 90 percent of businesses losing data from a disaster are forced to shut down within two years.
- The survival rate for companies without a disaster recovery plan is less than 10 percent.
- More than 50 percent of claimants never recoup the losses incurred by a disaster.
But business owners aren’t motivated by fear and statistics alone. In fact, when it comes to selling backup and disaster recovery (BDR) services, you can’t just scare the customer into the sale. You have to make the business case. Here are six selling points that drive home the value of BDR and will likely resonate with business customers and prospects: read more here