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Have any of you guys worked with any telemarketing trainers recently? My company hired one from New York, and while some of the basic concepts are good, some of what she teaches (45 second script w/ out allowing the prospect to speak, calling each target account day after day, lengthy email scripts, etc.) goes against much of what experienced, professional sales people from our industry have had success with.

The basic concept is to speak about what is important to the prospect's company versus speaking about particular products or services is solid, but that's what successful people have known for years. It's the overly-aggressive, nagging, somewhat deceitful approach to landing meetings that many of us have an issue with.

Let me know if you guys have any thoughts or are in the same boat. I'm just curious, because she talks a big game like she's had revolutionary results with dealers all across the country, but I don't see how.
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Sometimes, as corny as it sounds that stuff will work..... to an extent. We had such a person in our office a few years ago and even though he was entertaining, I was taken back by what he was preaching. You were actually telling a lie to get an appointment a certain way. I'm sorry, I can't do that, I'll make 20 extra calls if I have to, but I'm not gonna lie to get in the door or speak to someone.

Sometimes we need to and ask ourselves why these people are now trainers, did they burn out, did they burn out, did they burn their bridges, or were they just enagaging speakers with a story to tell and have elborated over the years on what will work and "what may work".

I beleive it's good to hear all of the bs, and I can then pick, choose and put their stuff into myu own words, and ya know that's good for us experienced reps, however what about the newbies, they don't know, all they know is they need to get appointments, so in some cases soemthing like this could be good for them at least to get the jucies flowing and make them think.
Agreed. It's easy for us to take the good out of the training. The challenge is when behaviors are expected to be completely changed in order for tenured folks to be "champions of the training" during the training period and are expected to be the same for tenured folks as rookies w/ no customer base to attend to. There's only so many hours in a day, & those of us that have stuck around for awhile by producing at a high level haven't gotten to where we are by accident.
I remember that Art. The prerequisite was to have a list of 60 prospects in your territory with a dozen machines each, all expiring within 6 months. with a requirement like that who needs a script cuz your territory would either be Manhattan or fantasy land. the big tip was to call on ppl who would believe you when you said " your boss said we should meet". if that worked, id just call human resources and tell them their boss just said we need my base salary.
I agree, we had a trainer in here who was SO proud of this little story:

He walks in to and says to the receptionist, I'm here to meet with your IT director, Jim. She says Our IT director is Joe. He says, oh, that's right, Joe, sorry. Then he says "I know the way, we'll just go up" and she says ok.

They go up and wander around until they see an office with Joe's name and title on it, then they walk in and say "Hi, We're your 3:00 appointment" Joe looks at his calendar and doesn't have a 3:00 but is too embarrassed to kick them out, so they have a meeting.

Here's the thing. My honest approach may not get me in to meet with Joe, but next year when I call, I might get in. The trainer's approach may wind up with everyone from my business being banned from the building.
I really think all those strategies are going to have a success rate below 5%. Think about this, it's success depends upon the person you are meeting with being dumb enough to fall for it, but in order to get the job of a controller or IT manager - those kind of people wouldn't have ever landed the job. Even if you pressured enough to get that appointment and following meetings, the management of that company would recognize the short commings of that person and put a control process in place (ex: all new acquisitions require 3 bids).

Sounds like the consensus here is that there are no magic strategies thare are going to beat the hard work required to build a relationship over a few years.

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