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Survey of inplant print/copy shops

  • Canon published survey of in-house print copy and marketing department management
  • Fewer than 20% of printers and in-house print rooms are fulfilling the needs of print buyers
  • 80% of buyers said they would welcome more creative input from the printers they work with
  • investing 46% of their budget in online marketing.
  • 97% use print alongside other marketing modes
  • 47% frequently run integrated campaigns involving print
  • 33% of marketing budget is devoted to print
  • 30% believe that print will continue to remain as important, or become even more so, in the next few years
  • 40% of brand marketers surveyed said they would invest more in print if their budgets were doubled
  • 33% have no way of measuring their print campaigns.
  • 86% would welcome advice on combining print with digital elements for a more integrated approach
  • 80% are looking to their print providers for fresh and innovative ideas that will enable their campaigns to cut through to their target audiences
  • 75% said they want the printers they work with to be more consultative.

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