Yes, practically everybody in business knows LinkedIn; but many have not yet delved into LinkedIn Sales Navigator, the company's toolset that builds upon classic LinkedIn for "social selling."
Now that LinkedIn is part of Microsoft, Dynamics 365/CRM partners in particular should be taking note and assessing the value of the social network with their clients. Through the Microsoft Relationship Sales application, LinkedIn Sales Navigator integrates with Dynamics 365/CRM. When used together, Dynamics 365 users may find that LinkedIn becomes a platform to "leapfrog" the first introductory sales call and enter the second. LinkedIn Sales Navigator provides an introduction to the prospect, and arms the salesperson with knowledge of his or her requirements.
Shawn Tabor, a senior solutions architect with Hitachi Solutions America and a Microsoft MVP, has evangelized LinkedIn Sales Navigator in recent months and has demonstrated the application at CRMUG Summit 2017, eXtreme365, and for local CRMUG chapters. read the rest here