-- 04/02/09 -- Sharp Imaging and Information Company of America (SIICA) today announced that BERTL (Business Equipment Research and Test Laboratories®), a premier source for objective, independent product-evaluation reports on digital imaging devices and software, has awarded the Sharp MX-C311, MX-C401, DX-C311 and DX-C401 multifunctional peripherals (MFPs) with its highest distinction: a 'Five-Star, Exceptional' rating.

"The response to all of the Frontier models has been very positive from our dealer community and end users," said Gary Bailer, associate director of Product Management, Sharp Imaging and Information Company of America. "In accepting this recognition, we are honored, but will continue to push the limits of innovation to ensure our dealers have the most powerful products available."

In the accompanying report, BERTL concludes that "Sharp has delivered a home run with their introduction of the MX-C311" and goes on to say they believe the Sharp MX-C311 "will revolutionize the MFP market."

BERTL publishes product evaluation reviews on several hundred copiers, printers, fax, multifunctional, color and production devices every year. Out of these hundreds of devices, only a small number are recognized with the prestigious 5-Star, Exceptional rating. This rating is reserved exclusively for devices that deliver an outstanding range of business-critical features/functions, are innovative, easy-to-use, well-designed and represent exceptional value for the money for their target user base.

Introduced in late 2008, the MX-C311/MX-C401 and DX-C311/DX-C401 are the first models in the Frontier Series, a family of A4 Multifunction Peripheral (MFP) and printer products that are designed to meet the needs of small and medium workgroups and bring the superior performance of Sharp technology closer to the end-user. Each model provides digital color copier, network printer, network scanner, and fax capabilities in a single MFP, with standard award-winning features such as an 8.5 inch (diagonal) WVGA color touchpanel display, the Sharp OSA(TM) platform, remote access capability, and a sleek, stylish exterior design.

The MX-C311, MX-C401, and all Frontier models with the MX designation, will be available exclusively via authorized Sharp dealers, certified channel resellers, and direct sales. For more information about the complete line of Sharp document solution products, contact Sharp Imaging and Information Company of America, Sharp Plaza, Mahwah, N.J. 07495-1163, or call 800-BE-SHARP. For online product information, visit Sharp's Web site at sharpusa.com or sharpusa.com/documents.


BERTL® Inc. is a leading source for objective, independent product evaluation reports and comparative analyses on digital imaging devices and workflow solutions. BERTL's evaluation reports, customer satisfaction research, awards and product ratings are undertaken entirely at BERTL's expense for the benefit of its international subscriber base.

At all times, BERTL's primary focus is the end user. Covering all major digital imaging manufacturers, BERTL publishes the world's most extensive Web site of evaluation reports, comparisons data, vertical market research, news and more on copiers, printers, MFPs, production and workgroup scanners, fax machines, color and production equipment and wide format devices. BERTL reports, research and other industry informative services are available in a range of specialized subscription services. To learn more about BERTL, visit http://www.BERTL.com or telephone 1.973.882.0200.

About Sharp

Sharp Electronics Corporation is the U.S. subsidiary of Japan's Sharp Corporation, a worldwide developer of one-of-a-kind home entertainment products, appliances, networked multifunctional office solutions, solar energy solutions and mobile communication and information tools. Leading brands include AQUOS® Liquid Crystal Televisions, 1-Bit(TM) digital audio products, SharpVision® projection products, Insight® Microwave Drawer® appliances, Plasmacluster® air purifiers, and Notevision® multimedia projectors. For more information visit Sharp Electronics Corporation at http://www.sharpusa.com

Sharp, Sharp OSA and related trademarks are trademarks or registered trademarks of Sharp Corporation and/or its affiliated companies. All other trademarks are the property of their respective owners.

Karl Pawlewicz
Stanton Crenshaw Communications
Phone: 646-502-3523
Email: kpawlewicz@stantoncrenshaw.com

Chris Loncto
Sharp Electronics Corporation
Phone: 201-529-8680
Email: lonctoc@sharpsec.com
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