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Sales Secret Revealed

I liked the system he was selling, but when he talked about the service warranty, I mentioned that I heard his service techs could not come fix problems over the weekend if the system went down. He firmly said, No, youre wrong, we work on the weekends! and then went on to talk about other issues. Having been properly chastised, I chose not to contribute to the rest of the conversation.

What went wrong?
Original Post
The sales professional should have ask if weekend service was important to the propects business and why to gain a greater understanding of what is important to the customer. Then agree the the concerns the customer has are valid and then share how he/she (the sales professional) can allieviate the concerns for the the prospect. And then see if there are any ohter concerns and repeat until all are taken care of and then take the order.
JG

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