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Ricoh unveils space-saving A4 multi-functional printers for offices and workgroups

Oct 17, 2011 Amstelveen, The Netherlands – Ricoh Europe (Netherlands) B.V. today launched its first series of high-speed A4 black and white multi-functional printers – the Aficio SP 5200S/SP 5210SF/SP 5210SR. Compact and easy to operate, these 4-in-1 devices copy, print, scan and fax, offering high productivity to businesses.

“Busy offices need fast, affordable and versatile devices,” says Linda van der Graaf, Senior Product Manager at Ricoh Europe. “That’s why we designed the SP 5200S/SP 5210SF and SP 5210SR. With their compact footprint, our space-efficient and reliable A4 black and white multi-functional printers offer exceptional performance with low Total Cost of Ownership. Because they can be expanded by adding extra paper trays, they are an ideal investment for businesses requiring extra flexibility.”

The standard model offers 550-sheet capacity – ideal for the small office environment. Larger workgroups can extend the printers with three further paper trays to 2300-sheet capacity. The SP 5210SF also has a built-in fax as standard, while the SP 5210SR has an internal finishing feature, for making booklets.

Able to handle paper weights of 52-220gsm, these products offer print speeds of 45/50 pages per minute, colour scanning, paper and money-saving duplex printing, and consistently superb quality reproduction.

Copy, scan or fax functions can be used even when other jobs are being printed, and standard USB print connection makes printing quick and easy. Optional security tools keep data safe and prevent unauthorised printing. Another useful feature is full @Remote which provides real-time remote support for performance monitoring and diagnosis management.

As well as being Energy Star compliant, both printers have additional environmentally responsible features including duplex printing and all-in-one toners, resulting in less waste and lower energy consumption.

The SP 5200S/SP 5210SF/SP 5210SR are the latest additions to Ricoh’s advanced range of digital office equipment. Ricoh currently manufactures one of the most extensive line-ups of printers, copiers, faxes and multifunctional devices, as well as advanced software solutions.

About Ricoh
Ricoh Company, Ltd. (Ricoh Company) is a Fortune Global 500 company specialising in technology and services that transform high volume, document intensive business processes into more efficient ones. This is achieved through Ricoh’s expertise in Managed Document Services, Production Printing, Office Solutions and IT Services. By working with Ricoh, businesses can streamline the way they work, become more efficient and profitable, and share knowledge more effectively within their organisations. With a global workforce of 109,014, Ricoh operates in Europe, the Americas, Asia Pacific, China and Japan.

Ricoh Europe Holdings Plc is a public limited company and the EMEA headquarters of Ricoh Company with operations located in London, United Kingdom and Amstelveen, the Netherlands. In the fiscal year ended 31 March 2011, revenues from Ricoh's EMEA operations totalled ¥413.9 billion (approx US$4.99 billion). Ricoh Company's worldwide sales totalled ¥1,942 billion (approx US$23.4 billion) during the year ended 31 March 2011.
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Ah, seems just a little to late to market here. Ricoh may have quite the loser on it hands when compared to the new Canon 1700 series. The key for the Canon low TCO is seperate Drum and toner. NO AIO (All in One) cartridge.

I've been saying it for years and finally Canon is in the verge of A4 dominance in the market.
It would seem these products are being released to be part of an MPS strategy or to displace competitive units from the likes of HP, Lexmark and Samsung. Are they being released late compared to Canon's 1700 series, yes, since they're not supposed to be available in the U.S. until December, but I don't think they're destined for failure.

For clients that like the Ricoh brands but have previously filled their A4 needs with products like the HP 4345 series, these will be a perfect fit. As part of MPS engagements, these will be fantastic if they do share the same consumables as their single-function counterparts.
quote:
Originally posted by txeagle24:
It would seem these products are being released to be part of an MPS strategy or to displace competitive units from the likes of HP, Lexmark and Samsung. Are they being released late compared to Canon's 1700 series, yes, since they're not supposed to be available in the U.S. until December, but I don't think they're destined for failure.


Understood, failure may have been to harsh, but the reality is that there was a chance to have the best of both worlds, seems to me Ricoh opted for the MPS side.
quote:
Originally posted by Art Post:
quote:
Originally posted by txeagle24:
It would seem these products are being released to be part of an MPS strategy or to displace competitive units from the likes of HP, Lexmark and Samsung. Are they being released late compared to Canon's 1700 series, yes, since they're not supposed to be available in the U.S. until December, but I don't think they're destined for failure.


Understood, failure may have been to harsh, but the reality is that there was a chance to have the best of both worlds, seems to me Ricoh opted for the MPS side.


Let's wait to see if these may be the best of both worlds. Comparing Ricoh to Canon, both of them are taking their first crack at monochrome A4 MFPs, so while they are competing against one another, they're primarily competing against perception that existing users of products from HP, Lexmark, Samsung & Xerox. From the TCO perspective, these should still blow HP's M4555 out of the water, at least as long as customers are buying OEM cartridges.

Ricoh's A4 products will be great for Ricoh A3 customers, and Canon's A4 products will be great for Canon's A3 customers. If Ricoh weren't prototypically late with launching their products, we might have a solid window of time here to fight for placements, but with Ricoh lagging behind Canon's launch, the battle for single-unit A4 transactions is going to be more difficult.
I think the product will be a hit!!!! Think of how many customers you have that love the scanning capabilities of their full sized Ricoh MFPs. Wouldn't they love to have a compact unit with the same functionallity and the same color touchscreen? How many medical offices would love to have a tabletop MFP with the scanning capabilities of Ricoh's large MFPs???

The key will be the price. If Ricoh prices it too high it will flop.
Medical, Government (especially local municipalities), Healthcare, Mortgage, Title and of course anyone who does not use ledger size paper.

I'm not so impressed with the scanning speed (over 30 ipm) is probably at 200dpi which is ok. Not impressed with Ricoh's the document feeder that is used.

What I do like is the browser unit, this should enable users to connect to the web and utilize services like UDOCX, Google Docs and much more.

All we can hope is that Ricoh does not release these to the VAR channel, if they do we all might as wellpack up our toys and go home.
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quote:
Originally posted by jp007:
I realize it is a color unit but what do you think about the Bizhub c35? It seems to be very low TCO...as far as A4 goes...


We played with one at Ricoh's Monster Mayhem, and it was a piece of junk. There were too many nested menus to go through in the control panel, it was very slow at processing print jobs and felt extremely cheap.
I think Ricoh waited so long to release an A4 system like this for the fear of what it will do to the A3 business. I know my Sr. Management is concerened that reps will start selling A4 systems to replace existing A3 systems and drive revenue down. The perfect spot as everyone has pointed out is in the MPS world. This product will do well to knowck out the HP, Lexmarks, etc... I wish we had it sooner.
Let's face facts, we all need to drive revenue, however we all still need to make commissions. Do the math, up until about 7,000 pages per month an A4 will have a lower TCO than an A3.

If the customer does not need 11x17, then I'm goign with the A4....period. I'll have to move more boxes, but in the long run I think I'll make more.

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