Both of the systems mentioned in the title are A4 black MFP's with print speed of 40ppm.  The SP model is marketed towards IT, where as IT would want to replace their own consumables.  Thus a much higher toner cost, end user can also purchase drum that will last 20K and fuser for 120K.

 

MP 401SP, dealer based machine, service repair. Only consumable cost I have is for toner.  Have no clue what the yield of the drum is, we have yet to issue a cpp program.

 

The MP 401SP is $1,500 more than the SP401SF (identical systems). I worked some volume scenarios for the SP model but none yet for the MP 401SP.

 

Couple of questions:  Does anyone have published cpp for this device yet (MP401SP)?

 

Did anyone do the math for the break point as to which system is the better buy on "x" amount of volume.

 

I find this type of marketing a poor decision by Ricoh, thoughts??

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Original Post

We have published CPP's for both of these models.  The SP 4510sf is anywhere from $.03-$.035, & the MP 401spf is $.0155-$.017.  Based on that gap, the break-even is about 41,000 images.  On a 36 month lease, that's a little more than 1,100 images per month, whereas on a 60 month lease it's not quite 700 images per month.

 

Personally, I like the strategy behind having the two models priced differently.  The printer manufacturers (specifically HP & Lexmark) have been doing this for years, & it gives you options.  Typically, I would deploy the low-cost/high CPP device as the standard for single users and the high-cost/low CPP device as the standard for workgroups.  That being said, there's no way in hell I'm going to be selling a $.030 per page device with any type of regularity.

The only way this works is when you are doing a fleet replacement against aging HP's. There are a zillion 42XX HP's and even though they are cheap to run on 3rd party cartridges customer are looking for something new. We are seeing closer to .01 on the MP 401 and SP 4520 which opens up lots of possibilities. Put 20 of them on a lease, replace the whole fleet with a single model and end up with a TCO of .013 or so. Getting to a single invoice, supplies and contact is icing on the cake.

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