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Ricoh launches the next generation in digital photography



Later this September, Ricoh Australia will launch a new digital camera, the Caplio G4 wide - the fourth generation in digital photography. The Caplio G4 wide is the world’s first sub 5MP-class camera with a wide-angle optical lens (28 to 85mm equivalent). This means that 20 percent more of the action can be captured compared to a standard 35mm equivalent zoom lens.

The stylish Caplio G4 wide stands out from the crowd with its matt black metal casing. It also offers a shutter response time of just 0.14 seconds which actually exceeds the speed of a conventional 35mm camera and makes this new 3.24-megapixel, 3x optical zoom digital the world's fastest in its class .

Speed is of the essence and the Caplio G4 wide also features a blazing start-up time of a mere 1.8 second, plus a flash recycling time of 2.8 seconds. This speed pays off by allowing the photographer to capture subjects on the move with a minimum of delay.

Stewart Pickersgill, Ricoh National Sales Manager, Photographics believes that the fourth generation improvements are bound to enthuse both the experienced and first time digital photographer.

Pickersgill comments, “The feedback from consumers has been that they love the versatility of digital photography but they still have a few bugbears. These include, restricted views, slow shutter response times and unoriginal designs. Ricoh has addressed these issues and the Caplio G4 wide offers a wide angled lens, an amazing shutter speed and dare-to-be-different styling.”

For power, users are supplied with a super long-lasting lithium-ion battery that enables 400 standard shots and up to 4300 shots with minimum power usage to be taken between charges. Users also have the option of substituting two convenient AA alkaline or nickel metal hydride batteries as a back up or operating with an AC adaptor.

Six practical scene modes are available, which offer sample scenes displayed on the LCD, rather than confusing icons: portrait, sports, landscape, night scene, text, and high-sensitivity. In the latter mode, the screen automatically illuminates subjects to aid in framing the picture in under-lit environments.

The Caplio G4 wide takes macros as close as 1cm from a subject and features high speed continuous modes that can store 16 images on a single file with 0.13 second interval shooting.

A quick adjust button allows the user to easily adjust exposure (+2 to -2), white balance, and ISO (125-800) without going into menu. Moreover, the imaging software provided makes instant image transfers from the Caplio G4 wide to USB-equipped personal computers fast and easy.
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