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FOR IMMEDIATE RELEASE
Ricoh Web Site: www.ricoh-usa.com


CONTACT: Russell Marchetta Jennifer Kuhl
Ricoh Americas Corporation Peppercom
(973) 882-2075 (212) 931-6111
russell.marchetta@ricoh-usa.com jkuhl@peppercom.com


RICOH ANNOUNCES RELATIONSHIP WITH NASBA
TO EXTEND CHANNEL OUTREACH

West Caldwell, NJ, August 16, 2007 – The Printing Solution Division of Ricoh Americas Corporation, today announced its relationship with NASBA, the Association of Channel Resellers that will enable Ricoh to expand its presence and further its commitment to the channel community. NASBA will help Ricoh connect to more than 15,000 of NASBA’s reseller members and 45 vendor partners.

NASBA has the single largest IT sales channel of its kind and Ricoh will be able to utilize its relationship to recruit more resellers, increase sales with existing resellers and create broader exposure of Ricoh’s brand, channel reseller programs and product offerings. Ricoh is committed to supporting NASBA’s reseller members and providing them with innovative and award winning black & white and color laser printers, low-end MFPs, document management solutions and services.

“NASBA’s goal is to help Ricoh reach out to our reseller members and extend its market presence,” said Robert Danese, Executive Director, NASBA. “We have a significant, qualified community of resellers who will be closely matched with Ricoh’s needs, ensuring a positive relationship for both parties.”

"Aligning ourselves with NASBA is an important step to aide in the growth of Ricoh Americas Corporation” said Ann Moser, senior vice president of the Printing Solutions Division of Ricoh Americas Corporation. "We are excited about the opportunity to work with this organization to expand products and services to the channel community.”


About NASBA
NASBA – The Association of Channel Resellers is the largest professional trade association for channel resellers in North America. NASBA builds strategic relationships between 15,000+ VAR, integrator and solution provider members and leading technology companies. NASBA also promotes partner growth in the information technology (IT) and consumer electronics (CE) industries by providing targeted services such as their Digital Home Initiatives, Technology Conferences Themed events, industry intelligence, Web portals, and unique media and marketing programs. Our alliances with top channel executives, vendors, distributors, publishers, and event and research organizations contribute to the success of our reseller members and partners. For more information, please visit www.nasba.com and www.nasbadigitalhome.com.
About Ricoh’s Printing Solutions Division

The Printing Solutions Division (PSD) of Ricoh Americas Corporation is committed to meeting the critical needs of the company’s resellers and their customers by providing world-class printers and multifunction solutions that enhance document workflow. PSD offers resellers that are Ricoh Reward Members a wide variety of marketing and support programs to help drive revenue and profits including the Rewards Program, Demo Program and Royalties Program.

Ricoh Americas Corporation, headquartered in West Caldwell, N.J., is a subsidiary of Ricoh Company Ltd., the 71-year-old leading supplier of office automation equipment and electronics, with fiscal year 2006 sales in excess of $17 billion, an 8.4 percent increase over the previous year.

Information about Ricoh's Printing Solutions Division can be accessed on the World Wide Web at www.ricoh-usa.com/resellers.
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All referenced product names are the trademarks of their respective companies.
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