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PRESS RELEASE
FOR IMMEDIATE RELEASE

Ricoh Web Site: www.ricoh-usa.com

CONTACT: Linda Montefusco Melissa Einfrank
Ricoh Americas Corporation Peppercom
(973) 882-2172 (212) 931-6171

linda.montefusco@ricoh-usa.com meinfrank@peppercom.com

RICOH AFICIO MP C2550 PRESENTED WITH FIVE STAR RATING FOR ENVIRONMENTAL PERFORMANCE FROM BUYERS LABORATORY

West Caldwell, N.J., June 15, 2009 – Ricoh Americas Corporation announced today that its Aficio MP C2550 color multifunction product (MFP) was awarded a five star rating from Buyers Laboratory Inc. (BLI) in environmental performance. As a result of BLI’s rigorous evaluation process, the device was recognized as offering the lowest annual energy consumption and cost of all the Segment 2 models tested to date.

During the testing, the Aficio MP C2550 used significantly less energy in all running modes, including color, black-and-white, simplex, duplex, copy and print, when compared with competitive models in its speed range. The results of BLI’s environmental job stream test, which measures energy consumption for typical real-world usage, contributed substantially to its lower than average energy consumption rating.

BLI’s environmental performance test takes into account energy consumption as well as recovery time. While low energy consumption is an important efficiency measurement, it cannot be used to its fullest potential if the device requires a long recovery time from sleep mode. Therefore, BLI’s tests take recovery time into account. The Aficio MP C2550’s recovery time from sleep mode was considerably faster than average, resulting in more energy savings with less waiting time, earning it a 5-star rating in this aspect of testing along with its 5-star rating for energy consumption. Thanks to quick recovery technologies such as a compact, heat responsive fusing unit and new PxP color toner with a low melting point, more energy savings is possible with less waiting time.

“For over 30 years, Ricoh has placed environmental preservation as a top priority within the company, both in our global business operations and product development,” said Michael Hunter, director, Product Marketing, Ricoh Americas Corporation. “We are constantly exploring ways to help our customers improve their sustainability and energy usage and believe ‘green’ MFPs are key toward this goal. Obtaining the five star rating in environmental performance from an industry leader like BLI only helps to reinforce our commitment to environmental stewardship and product innovation.”

The Aficio MP C2550 has a toner-save mode. It also has a proof mode for copy and print jobs to save on consumable usage. In addition, BLI’s tests showed that the MFP’s overall copy and print productivity and noise emissions are competitive with other tested products.
To learn more about Ricoh’s full line of products, please visit www.ricoh-usa.com.
About Buyers Laboratory

For 48 years, Buyers Lab (BLI) has been the leading independent office-equipment testing lab and business consumer advocate. In addition to publishing the industry's most comprehensive and accurate test reports on office document imaging devices, each representing months of exhaustive hands-on testing in BLI's US and UK laboratories, the company has been the leading source of competitive intelligence for industry professionals on copiers, printers, fax machines, scanners, duplicators, wide-format devices and multifunctional products. The company's databases cover over 12,000 products globally and have a long-standing reputation for being the industry's most trustworthy and complete source for specifications and side-by-side comparisons, all of which are available as part of bliQ, BLI’s web-based encyclopedic resource. Subscribers also have access to BLI's renowned Lab Test Reports, First Look Reports, Solutions Reports, Environmental Reports, news articles and a complete library of manufacturer’s product literature, as well as valuable tools including a Product Configurator and Total Cost of Ownership (TCO) Calculator.
Buyers Lab also provides business consumers with How-To Guides, a Needs Assessment Wizard and Free Vendor Quotes via its Buyers Lab Advisor website, as well as independent purchasing advice and consulting from its Buyers Alliance procurement
experts. Business consumers and manufacturers can also select from a vast array of confidential for-hire private testing services that include document imaging device beta and pre-launch testing, performance certification testing, consumables testing (such as toner, ink and photoconductors) and software solutions and print media testing (including virgin and recycled papers).

For more information on Buyers Laboratory, business consumers should visit www.buyerslabadvisor.com. All others should visit www.buyerslab.com, call (201) 488-0404 or e-mail info@buyerslab.com.
About Ricoh Americas Corporation
Ricoh Americas Corporation, headquartered in West Caldwell, N.J., is a subsidiary of Ricoh Company Ltd., the 73-year-old leading supplier of office automation equipment and electronics, with fiscal year 2008 sales in excess of $20 billion.
Ricoh Americas Corporation is a leading provider of document solutions. Ricoh’s fully integrated hardware and software products help businesses share information efficiently and effectively by enabling customers to control the input, management and output of documents.
Ricoh Americas Corporation directly or through its network of authorized dealers markets and distributes products in North, Central and South America.
Information about Ricoh's complete range of products and services can be accessed on the World Wide Web at www.ricoh-usa.com.
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All referenced product names are the trademarks of their respective companies.
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