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WILMINGTON, MA, September 1, 2009 — Prism and Responsive Solutions today announced a joint business alliance to offer graphic arts customers solutions for automating their internal and customer-facing operations. Prism’s flagship management information system (MIS) WIN 2009 has helped printers streamline and automate their internal business processes for over 20 years and Responsive Solution’s CUSTOMER+®, A Marketing Resource Center™, has automated and gone beyond typical web-to-print services through a Software as a Service (SaaS) offering for today’s marketing needs. Combined, Responsive Solutions and Prism now offer their joint customers a highly efficient business engine for today’s marketing solution providers.

Both WIN 2009 and CUSTOMER+ are open systems with robust application programming interfaces (API). This will enable the rapid integration of these solutions for an effective and connected solution for their customers.

“Process automation and MIS have been ranked year after year as the key technologies for printing profitability,” said Filip Buyse, President and CEO of Prism. “However, in recent months, web-to-print and more importantly automated marketing programs have risen to the top ranked technology for printers. Responsive Solution’s Marketing Resource Center combined with Prism’s WIN 2009 offer printers a powerful solution for increasing the top line and decreasing cost.”

The Must See ‘em product and technology program in 2009 ranks web-to-print and MIS as critical core technologies. These were rated as critical for profitable survival and growth.

“Responsive Solution’s Marketing Resource Center is revolutionizing the way marketers support sales reps, agents, and other stakeholders around the globe,” remarked Frank Miller, President of Responsive Solutions, Inc. “It is a natural fit to align with a global leader in MIS – a company that has helped automate and streamline the business activities of printers for decades. This alliance is a major step toward offering an integrated, best of breed solution to the industry.”

Prism and Responsive solutions will both be exhibiting at Print 09 in Chicago, September 11th through 16th. Responsive Solutions will be in booth 7234 and Prism will be in booth 6563.

About Prism
Prism is the developer of MIS/ERP software products (Prism WIN and SBE, Small Business Edition) and shop-floor productivity management tools (Prism QTMS) for the global printing and graphic arts industry. The company operates in 15 countries worldwide, supporting more than 5,000 end-users across all sectors of the graphic arts industries. Its flagship management system, Prism WIN 2009, is a software suite with up to 20 templated modules tailored for the requirements of commercial, digital, label, and packaging printers. The range of modules provides management and control of virtually all processes and functions of today’s printing businesses. Prism QTMS iQ is a Lean production management system offering press, bindery and workflow control through dead-on production counts and balanced material consumption across all machine makes, models and ages. For more information, visit www.Prism-World.com.


About Responsive Solutions
Responsive Solutions, Inc. (St. Petersburg, FL) provides a complete suite of web-based tools for print, marketing, and advertising service providers. Its flagship offering, CUSTOMER+®, A Marketing Resource Center™, powered by Adobe® InDesign Server, is a software suite for deploying advanced web-to-print storefronts that are easy to use and manage. CUSTOMER+ modules may also be configured to enhance a client’s web portal or tailored to the client’s unique business process. CUSTOMER+ delivers e-commerce, web-based editing and design, personalized marketing, fulfillment logistics, digital asset management, and business process interface modules into one flexible platform. For more information, visit www.responsivesolutions.net.

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Copyright 2009. All brand names are the property of their respective owners and may or may not be trademarked.

CONTACTS:
Prism
Tim Daisy, +1 (603) 924 9194, tim.daisy@prism-usa.com

Responsive Solutions, Inc.
Greg Shambo, +1 (781) 752-6101, gshambo@responsivesolutions.com
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