Paragon Software Group, a leader in data protection, backup and disaster recovery (BDR), today announced that Datastor has been selected as its first top-tier Australian distributor and lead representative for the Australian launch of the Paragon “Pure Channel” Program. Now being rolled out in the Australian market through Datastor, Pure Channel delivers 30 percent protected margins to resellers and addresses the key points of pain small to midsize businesses (SMBs) face with data protection and backup and disaster recovery (BDR).


As a 100 percent channel friendly company, Paragon Software has aligned with Datastor based on its reputation for providing resellers with exceptional value-added services and expertise in pre-sales and technical support, according to Tom Fedro, President, Paragon Software Group Corporation.


“Datastor is the ideal distribution partner for Paragon Software, the Pure Channel Program and our Paragon Protect & Restore (PPR) BDR offering,” said Fedro. “Their reputation for service excellence and channel enablement, along with their ability to drive a return on investment, is second to none, and we look forward to working with them to help fuel success for our mutual resellers and SMB customers across Australia.”

The Pure Channel Program is built around the award-winning PPR solution, which is optimized for SMBs and mid-enterprise markets with a focus on ease of use and ease of implementation, while also effectively protecting data spanning physical, virtual and hybrid server environments. Earlier this year, Paragon announced that PPR earned a 9.83 out of 10 points possible in TopTenReview’s 2014 ranking of Best Server Backup Software. In addition, PPR tied with a leading global brand to capture the top spot in the professional support category, while also earning the highest possible ratings across three other server backup software categories including recovery and restoration, management tools and resource management.

“Backed by the power of PPR, Pure Channel offers our reseller partners a new and refreshing approach to BDR sales, with simplified and streamlined sales cycles and a proven method for helping them achieve profitable growth,” said John Couvaras, Managing Director for Datastor. “We’re proud to serve as a catalyst for Paragon in the Australian market and we look forward to a strong and growing relationship.”


Since the Pure Channel Program launched in the U.S. earlier this year, deal registration is exceeding all expectations, and Paragon expects high levels of success in Australia as well. Pure Channel features a high-impact “Pure Profit” strategy grounded in what Paragon calls “POP” (Paragon Opportunity Protection), which eliminates minimum revenue and tech training requirements, guarantees 30 percent margin protection and streamlines sales cycles with the industry’s fastest online deal registration and transaction processes. In addition, unlike traditional, multi-tiered partner programs, with Pure Channel, resellers and MSPs can opt into one of only two Pure Channel partner levels: Pure Platinum or Pure Gold.


Resellers interested in more information can contact Datastor at 1300 787 142 or visit their website at For more information on Paragon Software Group, visit

About Paragon Software Group Paragon Software Group is an innovative software developer focused on two dynamic growth markets. The company’s comprehensive product line for the data storage market addresses the needs of data security, storage and management for PCs, servers and networks. A second portfolio of products focuses on mobile productivity applications for handheld devices. Founded in 1994, Paragon Software Group has offices in the USA, Germany, Japan, Poland, Russia and China, delivering its solutions to consumers, small business and enterprise clients worldwide through a network of Value Added Resellers, distributors and OEMs as well as online through the company website. Paragon Software Group provides technology to a host of world-class companies and partners, including Cisco Systems, Dell, HP, Western Digital Corp., ASUS, Seagate, Toshiba, LG Electronics, Logitech, Buffalo, Acer, EMC/Iomega, Siemens, Lenovo, Microsoft, Motorola, Nokia, and more. For more information, please visit the company website at