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OKI Offers Signage Solution to Retailers
OKI Printing Solutions Announces New In-Store, On-Demand Color Signage Printing Solution for Retailers.

OKI Offers Signage Solution to Retailers
OKI Printing Solutions Announces New In-Store, On-Demand Color Signage Printing Solution for Retailers.

The C9600 Color Signage Solution Saves Retailers Time and Money, Offers the Most Versatile Media Handling and is Customized to Deliver Powerful Color Signage out of the Box.

MOUNT LAUREL, NJ, Jan. 17, 2006 - OKI Printing Solutions today launched the most versatile on-demand color signage printing system for retailers: the C9600 Color Signage Solution. The solution delivers superior color signage printing on a wide variety of media that goes unmatched in the industry. Vibrant color signage is now a cost-effective and immediate possibility for retailers looking to improve merchandising efforts at each of their store locations.

Cost Savings Claimed
From department stores and grocery stores to specialty stores and
beverage distributors, retailers and retail-driven organizations are
discovering the benefits of bringing color signage printing in-house.
On-demand printing eliminates the wasteful overproduction and shipping
costs that are inherent in centralized outsourced printing and is
proven to reduce production costs by up to 60% and lower cost per page
by up to 75%.(1)

"By printing signs locally a retailer has control over the entire
production process and is able to ensure it has the right sign at the
right store at the right time," said Terry Cruikshank, Industry
Marketing Consultant - Retail at Oki Data Americas, which markets its
products under the OKI Printing Solutions brand. "This enables stores
to become more responsive to changes in competitive pricing and
promotions, inventory shifts and customer requests.

"OKI Printing Solutions stands above the competition in our
dedicated focus on the retail market, allocating resources and
designing solutions that are tailored for the industry's specific
needs. We have already successfully installed customized color signage
solutions for several leading retail customers and have taken the
expertise from these collaborations to develop the C9600 Color Signage
Solution, making it readily available for more customers," said
Cruikshank.

Latest, Most Advanced Solution
The C9600 Color Signage Solution is the latest and most advanced
line of color signage offerings from OKI Printing Solutions. It is
optimized to deliver superior product performance with the most
versatile media handling in the market straight out of the box.

Its key features include:
• Tabloid-size printing capabilities on heavy card stock (up to
270 gsm or 11-point stock), white and clear cling film, low
tack labels, shelf strips, table tents and banners up to four
feet in length.

• Signage template maker that allows retailers to easily create
signs right out of the box in Microsoft(R) Word and
PowerPoint(R) presentation graphics program formats, and
includes a sample pack of specialty signage media.

• Printer driver pre-settings to easily print different sizes
and types of signage media.

• Direct PDF Printing tools that allow users to print large PDF
documents without having to open the file first.

• Distributed printing, which schedules and distributes signage
files from corporate headquarters to remote store locations.

• Color Matching and Auto Color Balance software that guarantees
that brand and logo colors are accurate and consistent across
all communications - from store to store and sign to sign.
Customized color profiles are also available.

• Fast and efficient speeds up to 36 color pages per minute.(2)

• Capability of handling high-resolution graphic files at 1200 x
600 dots per inch.

"As a company we commit ourselves to working closely with
customers individually to understand their current signage process and
help custom-design an integrated signage solution that meets their
specific business needs," said Cruikshank. In order to offer customers
a complete solution at their fingertips, OKI Printing Solutions
supplies its own line of specialty media, works with external signage
media vendors and partners with leading signage software companies
that provide customized sign and label templates.

System Availability
The C9600 Color Signage Solution is available through OKI Printing
Solutions authorized solution providers and dealers. It builds on
parent company Oki Data Corporation's history of leadership and
innovation in color printing. It is based on the 7th generation of
printing technologies advanced by Oki Data Corporation, such as
digital LED technology and Single Pass Color(TM). This technology
allows Oki Data to manufacture products that require fewer moving
parts and enable more efficient operation than competitive products --
bringing faster print speeds, lower total cost of ownership and higher
reliability.

Every product comes with a one-year warranty and an
industry-leading five-year warranty on the digital LED print heads.
Like all OKI Printing Solutions products, the C9600 Color Signage
Solution is backed by comprehensive support from authorized OKI
Printing Solutions solution providers. In addition, the company
provides live, toll-free technical support 24 hours a day, 7 days a
week, 365 days a year, with agents based in North America.
Retailers Time and Money, Offers the Most Versatile Media Handling and is Customized to Deliver Powerful Color Signage out of the Box.

MOUNT LAUREL, NJ, Jan. 17, 2006 - OKI Printing Solutions today launched the most versatile on-demand color signage printing system for retailers: the C9600 Color Signage Solution. The solution delivers superior color signage printing on a wide variety of media that goes unmatched in the industry. Vibrant color signage is now a cost-effective and immediate possibility for retailers looking to improve merchandising efforts at each of their store locations.

Cost Savings Claimed
From department stores and grocery stores to specialty stores and
beverage distributors, retailers and retail-driven organizations are
discovering the benefits of bringing color signage printing in-house.
On-demand printing eliminates the wasteful overproduction and shipping
costs that are inherent in centralized outsourced printing and is
proven to reduce production costs by up to 60% and lower cost per page
by up to 75%.(1)

"By printing signs locally a retailer has control over the entire
production process and is able to ensure it has the right sign at the
right store at the right time," said Terry Cruikshank, Industry
Marketing Consultant - Retail at Oki Data Americas, which markets its
products under the OKI Printing Solutions brand. "This enables stores
to become more responsive to changes in competitive pricing and
promotions, inventory shifts and customer requests.

"OKI Printing Solutions stands above the competition in our
dedicated focus on the retail market, allocating resources and
designing solutions that are tailored for the industry's specific
needs. We have already successfully installed customized color signage
solutions for several leading retail customers and have taken the
expertise from these collaborations to develop the C9600 Color Signage
Solution, making it readily available for more customers," said
Cruikshank.

Latest, Most Advanced Solution
The C9600 Color Signage Solution is the latest and most advanced
line of color signage offerings from OKI Printing Solutions. It is
optimized to deliver superior product performance with the most
versatile media handling in the market straight out of the box.

Its key features include:
• Tabloid-size printing capabilities on heavy card stock (up to
270 gsm or 11-point stock), white and clear cling film, low
tack labels, shelf strips, table tents and banners up to four
feet in length.

• Signage template maker that allows retailers to easily create
signs right out of the box in Microsoft(R) Word and
PowerPoint(R) presentation graphics program formats, and
includes a sample pack of specialty signage media.

• Printer driver pre-settings to easily print different sizes
and types of signage media.

• Direct PDF Printing tools that allow users to print large PDF
documents without having to open the file first.

• Distributed printing, which schedules and distributes signage
files from corporate headquarters to remote store locations.

• Color Matching and Auto Color Balance software that guarantees
that brand and logo colors are accurate and consistent across
all communications - from store to store and sign to sign.
Customized color profiles are also available.

• Fast and efficient speeds up to 36 color pages per minute.(2)

• Capability of handling high-resolution graphic files at 1200 x
600 dots per inch.

"As a company we commit ourselves to working closely with
customers individually to understand their current signage process and
help custom-design an integrated signage solution that meets their
specific business needs," said Cruikshank. In order to offer customers
a complete solution at their fingertips, OKI Printing Solutions
supplies its own line of specialty media, works with external signage
media vendors and partners with leading signage software companies
that provide customized sign and label templates.

System Availability
The C9600 Color Signage Solution is available through OKI Printing
Solutions authorized solution providers and dealers. It builds on
parent company Oki Data Corporation's history of leadership and
innovation in color printing. It is based on the 7th generation of
printing technologies advanced by Oki Data Corporation, such as
digital LED technology and Single Pass Color(TM). This technology
allows Oki Data to manufacture products that require fewer moving
parts and enable more efficient operation than competitive products --
bringing faster print speeds, lower total cost of ownership and higher
reliability.

Every product comes with a one-year warranty and an
industry-leading five-year warranty on the digital LED print heads.
Like all OKI Printing Solutions products, the C9600 Color Signage
Solution is backed by comprehensive support from authorized OKI
Printing Solutions solution providers. In addition, the company
provides live, toll-free technical support 24 hours a day, 7 days a
week, 365 days a year, with agents based in North America.
Original Post
According to "The Color Laser Printer and Business Inkjet Printer Guides" put out by "Better Buys for Business" (Progressive Business Publications)

In issue 178/2006 the biggest threat to this is the Ricoh CL7300 series (see pages 30 to 30). Our cost-per-copy is lower and we have more finishing options, but we are a little slower.
Good Book, good article.
Call 800-247-2185 or visit www.betterbuys.com

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