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BTA Hotline - Business Technology Association

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Oct. 21, 2014
Issue No. 423

For almost 30 years, Copier Careers has dedicated itself exclusively to helping independent copier/MPS dealerships find the experienced staff they need to stay ahead of the curve. When color was introduced, Copier Careers was there. When analog gave way to digital, we were there. When standalone machines were replaced by networked devices, we were there. When "pushing boxes" was replaced with solution sales, we were there. When new software was introduced into the back office, we were there. While other recruiters have come and gone, Copier Careers has stayed the course. Our company is in it for the long haul, just like you.

Be sure and review our 14 years of exclusive tech, sales and service manager salary surveys at

Look for our 2014 Sales Rep Salary Survey in December, with almost 10,000 responses.

More than Resumes, Candidates®

Learn more about how Copier Careers can help move your business forward. Visit or call (888) 733-4868.

For more information on BTA Hotline sponsorship, contact Brent Hoskins at or visit the advertising link on the BTA website. (Note: Sponsors are not endorsed by BTA and members should thoroughly investigate claims and offers made by them prior to purchase.)

BTA's Oct. 23 Webinar to Focus on Reaching Target Prospects in the Digital Era
The 82nd webinar in BTA's Building My Business Webinar Series is scheduled for 4 p.m. Eastern on Thursday, Oct. 23.

McLaughlin Joins Board of Advisors at Continuum
Continuum has welcomed Ed McLaughlin, president and CEO at Valderus, to its board of advisors.

Konica Minolta Announces Availability of Nuance Copitrak
Konica Minolta Business Solutions U.S.A. Inc. (Konica Minolta) has announced the availability of the Nuance Copitrak System Software (CSS) with the Copitrak Integrated (v2.0.5) bizhub MFP client.

NewField IT Announces User Analytics Release
Following the release of its analytics platform CompleteView, and complementing its assess design toolset Asset DB, NewField IT has released User Analytics.

Brother Releases Survey on Centralized Office Copiers/Printers
Brother International Corp. has released a survey that reveals using a centralized copier/printer can significantly curtail productivity in the workplace and dramatically affect employee behavior.

KYOCERA Introduces CentraQ Pro & CentraQ
KYOCERA Document Solutions America has announced the launch of Kyocera CentraQ Pro and CentraQ.

InfoTrends Welcomes Steve Urmano
InfoTrends has announced that Steve Urmano has joined the company as director of the Wide Format Printing Consulting Service.

Ricoh Survey Explores 'Generation Gap 2.0'
"Don't trust anyone over 30" captured the essence of the Generation Gap in the 1960s, when college students mobilized to set a bold new tone in American culture.

Click here for all recent BTA Hotline articles.

Buliding My Business Webinar: "Reaching Target Prospects in the Digital Era"
Lead generation in small to mid-sized office technology dealerships has evolved. As consumers become better at blocking out traditional methods of cold calling, direct mail and the "drop in," companies need to adapt to the best ways to reach their target prospects. In this webinar, Darrell Amy and Lindsay Kelley of Dealer Marketing will cover ways to help your sales team with its social prospecting strategies by utilizing social channels to reach prospects. This webinar is not all about social media. It is about the way in which you can reach your business prospects for MFPs, document management and managed IT services using tools available today. So throw out your preconceived notions of social media and look behind the curtain of how to find your prospects online. For more information or to register online, click here.
24-25Fall Colors Retreat - A district event hosted by BTA Southeast - Asheville, N.C.
BTA Southeast will host its annual fall district event, open to dealers from across the country, on Oct. 24-25, 2014, at the Doubletree by Hilton Asheville-Biltmore in Asheville, N.C. This event will be a great setting to gather new ideas and network with your peers. The agenda features a dealer panel and an educational session by Roy Serhal of N-able by SolarWinds, both of which will focus on managed IT services. Dealers will be able to participate in networking events that will allow them to connect with their peers and exhibiting sponsors, including round-table sessions with sponsors, two dinners, a reception and a tour of the Biltmore Estate that includes a private Butler's Tour behind the scenes. On Saturday afternoon, there will be time to explore Asheville and the surrounding area.
Dealer attendees will also have the chance to win prizes in exhibitor drawings and enter the BTA District Event Sweepstakes. For more information or to register online, click here.
BTA MPS Client Engagement Training Series
The BTA MPS Client Engagement Training Series, led by Mike Lecak, president of Collaborative Consultant Group, consists of six one-hour, Web-based courses designed to assist participants in the following: getting the appointment; MPS value propositions; conducting the appointment; the assessment; the proposal; deal implementation; and client management. During the six-week session, there will be three one-hour one-on-one coaching sessions in addition to the online training sessions. During these sessions, you will be working with Lecak on three of your specific accounts. You will be taking these opportunities through the sales process, from appointment through the assessment to the proposal and contract. You will have a chance to gain valuable insight while working on actual "live" prospects. Year-End Special for BTA Members! Tuition was $795; now $495 for one attendee. Tuition was $1,995 per dealership; now $695 per dealership. For more information or to register online, click here.

For details on these events and to stay abreast of industry events, visit the
BTA Industry Calendar.

The October issue of Office Technology, the monthly magazine of the Business Technology Association, is now posted on the BTA website. You will need your username and password to access the online magazine.

Click here to view the magazine online.

Click here for the Office Technology archives.

UPS Savings Program

Through the UPS Savings Program, BTA members can save up to 36 percent when they ship with UPS, plus, for a limited time, they can save 50 percent on select services for up to four weeks after enrollment. Save on a broad portfolio of shipping services, some of which include: up to 36 percent on UPS Air letters, including UPS Next Day Air; up to 32 percent on UPS Air packages of more than one pound; up to 34 percent on UPS International imports and exports; up to 24 percent on UPS Ground shipments; and much more. You can receive these discounts even if you already have a UPS account, and the more you ship, the more you can save.

To enroll and start saving, visit or call (800) 636-2377 Monday through Friday, 8 a.m. to 6 p.m. Eastern.

For more information on other BTA member benefits, visit

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BTA Membership
Your BTA benefits are listed on the BTA website. Be sure to take full advantage of your membership by using the many discount programs and business services BTA offers exclusively for its members. Click here to learn more. Not a member yet? Join online.

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