Océ Continues Popular Press Go! Digital Printing Webinars with
Series on Transitioning to Marketing Services Provider
Free educational webinars help Graphic Arts and print service providers grow their businesses
TRUMBULL, CONN. August 25, 2011 – Océ, a Canon Group company and an international leader in digital document management, today announced the latest in its popular Press Go! free webinars. Next up is a three-part series designed to help commercial printers make the essential transition from print service provider (PSP) to marketing service provider (MSP.) Attendees must register for the free webinars.
“The three Press Go! webinars take business owners through key stages of transforming their companies and services to a new model based on the changing needs of their customers. We are excited to partner with InfoTrends in bringing this high caliber of information to the marketplace,” said Francis McMahon, Vice President of Marketing, Océ North America, Production Printing Systems.
Webinar Schedules and Descriptions
September 8, 2011 -- 2:00-3:00pm EDT
Topic: Making the Transition - Moving from PSP to MSP
Service providers face a perfect storm as the need for traditional print-centric business models blends into a business model shaped by marketing services. A marketer's ability to drive measurable demand generation is critical. Today's executive teams want to see tangible results, and they want to see them quickly. With the expansion in the number of channels and methods available to connect with customers, marketers are looking to service providers for cross media solutions that deliver quantifiable results. For many service providers, the road map for making the transition to marketing service provider isn't marked with clear directions. The first webinar of this three-part series explores how technology, economic climate and changes in marketers’ needs are influencing the business strategy of print service providers. Industry practitioners give firsthand accounts of the changes they and their customers have gone through and future changes that lie ahead.
October 4, 2011 -- 2:00-3:00pm EDT
Topic: Moving from PSP to MSP - Business Plan Modification
A strategic business plan is a roadmap that competitively differentiates a company's products and services, target markets, customers, competition and resources needed to deliver products successfully. A cohesive, well conceived and actionable strategic business plan is the foundation many PSPs have used to make a successful transition to MSP. In this second webinar, moderated by InfoTrends, industry practitioners explain how changes to their strategic business plan have helped them successfully make the change.
November 8, 2011 -- 2:00-3:00pm EDT
Topic: Moving from PSP to MSP - Effective Go-to-Market Strategies
A marketing strategy is the process of identifying customer needs, competitors, company core competencies, position statements and marketing plans A go-to-market strategy is a set of activities that get services and solutions out into the marketplace. They involve pricing strategies, PR, sales training, beta site testing and more. In this last webinar, moderated by InfoTrends, industry practitioners share successful go-to-market strategies and describe the impact on their transition from PSP to MSP.
The webinars are free, but registration is required. Visit http://www.mypressgo.com to register and to find other valuable information for PSPs and MSPs.
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About Océ
Océ is one of the leading providers of document management and printing for professionals. The Océ offering includes office printing and copying systems, high speed digital production printers and wide format printing systems for both technical documentation and color display graphics. Océ is also a foremost supplier of document management outsourcing. Many of the Fortune Global 500 companies and leading commercial printers are Océ customers. The company was founded in 1877. With headquarters in Venlo, The Netherlands, Océ is active in over 100 countries and employs more than 20,000 people worldwide. Total revenues in financial 2010 amounted to approximately €2.7 billion. Océ is listed on Euronext in Amsterdam. For more information visit http://www.oceproductionprinting.com/.
Océ North America is headquartered in Trumbull, CT, with additional business units in Chicago, IL and Boca Raton, FL. North America represents 34% of Océ’s worldwide revenues, and employment is over 8,000. For more information about Océ North America, visit http://www.oceusa.com. Outside the U.S., consult http://global.oce.com.
Océ and Canon: Stronger together
In 2010 Océ joined the Canon Group of companies with headquarters in Tokyo, Japan, to create the global leader in the printing industry. Canon develops, manufactures and markets a growing line-up of copying machines, printers, cameras, optical and other products that meet a diverse range of customer needs. The Canon Group comprises over 197,000 people worldwide. Global net sales in 2010 were more than US $45 billion. For more information visit http://www.canon.com.
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked fourth overall in the U.S. in 2010†, with global revenues of more than US $45 billion and is listed as number five in the computer industry on Fortune Magazine's World’s Most Admired Companies 2011 list. Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – "all people, regardless of race, religion or culture, harmoniously living and working together into the future" – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at http://www.usa.canon.com/kyosei. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting http://www.usa.canon.com/rss.
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