We are a very small dealership in a rural area. I handle most of the sales myself. I don't have any formal sales training, I come from the service side of the industry. So I am not sure exactly what goals / expectations I should set for a new sales hire.
We are expanding to a new territory, so there will be virtually no customer base. This is a large city, where we are from a more rural area. What sort of goals should I set for this hire? How many cold calls a week? Appointments? How many deals a month?