Print service providers are striving to become marketing gurus for their clientele, but they lack a good way to develop new service lines, technology and copywriting expertise.
That’s why Ricoh Americas Corporation unveiled 1 to 1 Create Marketing Services featuring a new Web-based platform to help commercial, franchise and in-plant print providers quickly, simply and affordably deploy powerful multichannel marketing campaigns for their customers. Announced today at Print 13 in Chicago, 1 to 1 Create Marketing Services will be available in early 2014.
Print providers will use the simple-to-navigate 1 to 1 Create website to create, launch, track, manage, modify and optimize ready-made marketing campaigns using tools to select stock graphics, target customers’ audiences, acquire mailing lists, set pricing and more. All of these capabilities are integrated within the unified 1 to 1 Create interface.
The platform’s templates produce polished, attractive direct mail post cards, tri-fold brochures, flyers, counter cards, landing pages and email blasts targeted to organizations in vertical markets, which may include education, healthcare and retail, among others. Print providers can help their customers slice and dice audience targets by geography, age, income, family size and many other demographics.
1 to 1 Create includes free case studies and market-based value calculators from PODi, the digital print marketing industry association. The case studies will help businesses understand precisely how their print providers’ marketing campaigns will improve their business results. The value calculators will help providers price their services appropriately.
1 to 1 Create includes campaign templates designed especially for key vertical applications, such as colleges, private schools, veterinary hospitals, physical therapy/rehabilitation clinics, spas, restaurants and - for self-promotion - print providers themselves. Templates include persuasive copy, meaning a print provider could launch a powerful campaign with nothing more than the customer’s contact information and logo. The platform also includes return-on-investment tools to track and optimize campaigns based on results of previous phases. New templates for additional businesses will be released quarterly.
“A commercial, franchise or in-plant printer can subscribe to 1 to 1 Create Marketing Services in the morning and be launching effective campaigns by noon that same day,” said Kurt Konow, Director, Vertical Marketing, for Ricoh Americas Corp. “We keep the learning curve negligible because we care deeply about our customers’ return on investment. The workflow is simple, direct and designed to keep everyone on track.”
1 to 1 Create Marketing Services leverage Ricoh’s relationship with PTI Marketing Technologies, USA Data, ExactTarget and PODi.