Digital demand driving HP Indigo 8000 uptake

HP has detailed a number of new installations across the US for the HP Indigo 8000 digital press, supported by the continuing surge in demand for digital label production.

Six notable investments by US label and packaging converters include at Innovative Labeling Solutions (ILS), Dion Label Printing, Nosco, Info Label, Quality Tape and Label, and Natural State Label.

Citing figures from Smithers Pira, HP noted that the global market for printed labels and sleeves in 2019 will be $41 billion USD. This figure is expected to grow annually by a rate of four percent through 2024 to $49.9 billion USD. At the same time, digital label production is experiencing faster growth from $12.1 billion USD in 2019 to $16.5 billion USD in 2024 in real terms, with print volume rising at 9.6 percent CAGR.

Such figures have driven investment in the HP Indigo 8000 digital press, such as at ILS, which has now added a second HP Indigo 8000 to boost digital productivity at its site. Jay Dollries, president and CEO at ILS, explained: ‘The productivity of the HP Indigo 8000 will help scale digital production and provide the high-quality products with fast turnarounds required by brands, also benefitting from the versatility of substrates and applications.’

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